CSC Generation-posted 3 months ago
$19 - $21/Yr
Berkeley, CA
1,001-5,000 employees

As a Coffee Specialist at Sur La Table, you are the in-store expert and advocate for all things coffee. This position is responsible for delivering #bestincenter service by sharing product knowledge, brewing techniques, and personalized recommendations. The Coffee Specialist will play a key role in driving sales of espresso machines, grinders, coffee makers, and accessories through product demonstrations and educational classes.

  • Represent Sur La Table’s brand and culture by creating memorable, educational experiences that inspire repeat visits and customer loyalty.
  • Lead engaging and informative coffee brewing demonstrations that showcase Sur La Table’s expertise and unique competitive edge offerings.
  • Educate customers on a variety of brewing techniques, including pour-over, French Press, AeroPress, espresso, cold brew, and coffee art.
  • Guide customers in selecting coffee beans based on flavor profiles, roast levels, and origin.
  • Recommend appropriate coffee equipment and maintenance practices based on customer needs.
  • Promote and sell coffee products, equipment, and accessories to customers.
  • Assist the store in achieving revenue goals by driving customer engagement and conversion through education.
  • Consistently meet or exceed culinary program goals by delivering exceptional classes that drive customer engagement and sales.
  • Partner with store leaders to ensure alignment between culinary programming and store priorities.
  • Collaborate on merchandising strategies that highlight key tools and products featured in classes.
  • Ensure compliance with food safety standards, local health codes, and sanitation regulations.
  • Maintain accurate inventory levels, minimize shrink, and control supply and culinary expenses.
  • Ensure store safety and cleanliness, addressing any maintenance needs promptly.
  • Adhere to applicable wage and hour laws and accurately record time worked according to SLT Policy.
  • Model and ensure consistent adherence to all Sur La Table policies and standard operating procedures (SOPs).
  • Must be 18 years of age or older at time of employment.
  • Passion for coffee and in-depth knowledge of brewing methods, coffee origins, and equipment.
  • Ability to create engaging, hands-on experiences for customers.
  • Strong enthusiasm for coffee and a genuine eagerness to share knowledge with others.
  • Excellent communication, problem-solving, and decision-making abilities.
  • Passion for community engagement and delivering exceptional customer experiences.
  • Proficiency in Microsoft Office and retail management systems preferred.
  • $19.18 - $21.68 an hour
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