Co-Developed ETF Manager

Tidal Financial Group•Oak Brook, IL

About The Position

The Co-Developed ETF Manager is a critical leadership role within Tidal Financial Group responsible for overseeing and accelerating the performance of a defined set of strategic ETF relationships and products where Tidal plays an elevated role in product development, partner alignment, and long-term growth outcomes. This role sits at the intersection of product development, client partnerships, brand building, competitive strategy, and capital markets execution. The Co-Developed ETF Manager is accountable for driving new partnerships, shaping product roadmaps, strengthening existing co-developed brands, and ensuring each product’s long-term growth trajectory. This is a high-visibility, high-impact role with direct influence on Tidal’s revenue, reputation, and strategic evolution.

Requirements

Deep ETF experience across product, capital markets, strategy, or distribution (12+ years preferred).
Strong understanding of ETF structure, liquidity, trading, regulations, and competitive dynamics.
Proven ability to manage complex partnerships and negotiate meaningful commercial outcomes.
Experience building and scaling brands or product franchises.
Strategic thinker with the ability to spot trends early and convert insights into action.
Excellent relationship-building and communication skills.
High EQ, high IQ, and high accountability.
Comfortable operating in a high-velocity, entrepreneurial environment.

Responsibilities

Client & Partner Management
Serve as the primary relationship manager for co-developed product partners (sponsors, sub-advisors, collaborators).
Lead regular business reviews, performance updates, and strategic planning sessions.
Negotiate commercial terms, partnership agreements, product mandates, and roadmap commitments.
Portfolio Leadership
Own the strategic direction and day-to-day oversight of Tidal’s co-developed ETF portfolio.
Monitor product performance, flows, positioning, liquidity, and distribution traction; convert insights into action.
Develop structured roadmaps for each co-developed ETF, including enhancements, marketing needs, and long-term innovation opportunities.
Competitive Landscape & Market Intelligence
Maintain a constant pulse on the competitive environment across ETF categories relevant to the co-developed portfolio.
Track competitor product launches, fee changes, index methodology updates, positioning shifts, flows, media sentiment, and distribution patterns.
Identify early signals of competitive threat or opportunity and translate them into proactive strategy adjustments
Deliver concise, actionable competitive analysis to leadership and product partners to inform product decisions and roadmap evolution.
Ensure Tidal’s co-developed products are always positioned for success, either through differentiation, innovation, or superior execution.
Product Development & Innovation
Identify new co-developed ETF opportunities based on market demand, competitive whitespace, and partner conversations.
Lead concept development, commercial analysis, and feasibility assessment.
Partner with internal teams to bring products from idea → launch → scale.
Brand & Growth
Oversee brand development for co-developed products such as messaging, positioning, audience targeting, and go-to-market planning.
Collaborate with marketing to drive awareness, usage, and advisor engagement.
Monitor advisor/investor sentiment, digital footprint, and ecosystem chatter; help optimize brand strategy accordingly.
Capital Markets & Trading Collaboration
Work closely with Tidal’s capital markets team to ensure optimal liquidity provision, market maker engagement, creation/redemption dynamics, and trading health.
Ensure co-developed ETFs maintain high market quality and an exceptional investor experience.
Financial & Strategic Accountability
Track and report product-level economics, revenue contribution, and margin impact.
Identify and execute levers to maximize economics including pricing improvements, distribution expansion, strategic partnerships, or product extensions.
Recommend areas of investment or reallocation based on product performance and competitive position.