CLUB Activation Manager

Bass Pro Shops • Springfield, MO

2d

About The Position

Do you love the outdoors and have a passion for building customer loyalty? We are seeking a dynamic marketing leader to drive lifecycle and CRM strategy for our CLUB Activation area. In this high-impact role, you will design and execute data-driven programs that engage millions of CLUB Members at Bass Pro Shops and Cabela’s — from onboarding to long-term retention and reactivation. You’ll lead a talented team, optimize customer journeys, and create personalized experiences that build lasting loyalty and measurable business growth.

Requirements

• Bachelor’s degree in marketing, Business Administration, or equivalent.
• 4–6 years of experience in marketing, with direct experience in CRM, customer lifecycle, or loyalty program management strongly preferred.
• Proven experience in customer retention and lifecycle marketing campaigns with measurable results.
• Ability to analyze customer data, identify trends, and apply insights to optimize lifecycle strategies.
• Strong leadership and supervisory skills with the ability to guide and motivate a team.
• Strong cross-functional collaboration and relationship-building skills.
• Excellent written and verbal communication skills; ability to present insights and influence decision-making.
• Customer-first mindset with ability to identify and proactively address customer pain points.
• Demonstrated integrity, initiative, and ownership with a long-term vision for customer loyalty growth.
• Proficiency in Microsoft Office tools; advanced Excel or data analysis skills preferred.

Responsibilities

• Develop and execute customer retention and lifecycle strategies across acquisition, onboarding, engagement, retention, and reactivation touchpoints. Ensure campaigns are measurable, scalable, and optimized for results. (25%)
• Guide, coach, and motivate the marketing staff to deliver CRM-driven strategies effectively. Provide training, feedback, and accountability to ensure campaign quality, timeliness, and alignment to goals. (20%)
• Analyze customer data and trends to identify opportunities for improved engagement, segmentation, and personalization. Use insights to refine lifecycle programs and optimize customer experience. (15%)
• Launch targeted communication campaigns through email, direct mail, digital, and other channels to support CLUB member growth and retention. (10%)
• Collaborate across departments (e.g., marketing, operations, IT, analytics, customer service) to ensure a smooth and consistent customer experience. (10%)
• Proactively address and resolve customer pain points by identifying barriers to engagement and developing solutions that enhance loyalty and satisfaction. (10%)
• Manage vendor and partner relationships to ensure lifecycle marketing programs are integrated into Bass Pro Shops and Cabela’s omni-channel strategy, executed successfully, and aligned to budget. (5%)
• Oversee lifecycle marketing budgets, reporting, and compliance for assigned CLUB strategies. (5%)
• Other duties as assigned.

Benefits

• Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager