Client Marketing Manager

Jackson Healthcare-posted 3 months ago
Full-time • Mid Level
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The Client Marketing Manager serves as a strategic partner to sales leadership to develop and execute marketing strategies focused on driving conversions and deepening customer loyalty to build pipeline and accelerate engagement within key accounts. This position will work closely across cross-functional teams to define product positioning, messaging, and go to market plans for our suite of workforce solutions.

  • Communicates campaign deliverables, objectives, and timelines to teams
  • Provides support for successful program adoption
  • Work vertically across enterprise sales leaders and divisional field marketing teams to align marketing objectives with sales and recruiting initiatives
  • Contributes to the creation of integrated marketing and communications plans that meet B2B client objectives
  • Develops and manages marketing programs aimed at penetrating high-value target accounts, strengthening the sales pipeline, and cultivating our highest-value customers
  • Drives a cross-functional content marketing strategy that is aligned to key business goals and strategic content themes
  • Develops and implements a segmentation strategy that enables us to deliver the right message to the right audience
  • Develops tactical plans for each stage of customer journey, focused on reaching highly specific and senior-level B2B decision-makers and executives and sustaining engagement
  • Own KPIs, funnel dynamics and reporting for all marketing activities with accountability, work with data analyst to build dashboards and client analytics
  • Partners with production teams to monitor, measure and track ROI metrics and impact of client programs
  • Bachelor’s degree or equivalent experience required
  • 8 years’ relevant experience required
  • Ability to adhere to and exhibit the Company Values at all times
  • Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
  • Ability to effectively manage multiple competing priorities in a fast-paced environment
  • Ability to build relationships at all levels
  • Strategic thinking
  • Strong customer service mindset
  • Strong organizational and time management skills
  • Ability to work independently and collaboratively
  • Strong communication skills - both oral and written
  • Solid critical thinking and problem-solving skills
  • Ability to decipher complex data
  • Strong attention to detail and accuracy
  • Ability to work with sensitive information and maintain confidentiality
  • Experience in B2B marketing
  • Familiarity with healthcare industry
  • Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions)
  • Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance)
  • Paid maternity and paternity leave
  • Company sponsored 401k plan with company matching
  • PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure
  • Tuition reimbursement for continuing education
  • An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic
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