Client Marketing Director - Digital

Apollo • New York, NY

3d

About The Position

Reporting to the Digital Lead within Client Marketing at Apollo, this role is responsible for enhancing and evolving our digital marketing channels to deliver best-in-class execution and optimization across web, social media, and email that attracts, engages, and retains clients and prospects. The position will collaborate across key areas of the firm to help shape the digital roadmap, execute strategic initiatives, drive traffic and engagement, and provide data-driven insights. The ideal candidate is passionate about digital marketing, with an entrepreneurial mindset and collaborative approach. They bring a solid blend of expertise with digital platforms, analytics, and creative, along with curiosity to connect these disciplines to build, optimize, and scale digital channels in line with business objectives and optimized client journeys. Competitive benchmarking and analysis Regular reporting on key channel metrics with recommendations on how to address any performance issues Partner across Marketing to deliver digital campaigns that support key business initiatives with coordination across content, channel, and product marketing teams to translate to effective distribution across digital channels (e.g. email, web, social) Help drive search engine and AI optimization initiatives to improve discoverability and reach Ensure campaigns are effectively targeted, tracked, and measured Identify opportunities to enhance efficiency through technology integrations and automation Provide guidance, support and guardrails for teams to drive social ambassador program adoption, advocate best practices and content posting Documentation of new features and gaps informed by stakeholder feedback and partnership with other teams to ensure these translate into testable technical requirements as we build out our MarTech stack Documentation of workflows, responsibilities, and best practices with oversight to standardize operational procedures Oversight of multiple projects to ensure timely delivery of new features and resolution of defects Review of digital asset creation including evaluation based on brand standards and channel effectiveness

Requirements

• 7+ years of experience in digital marketing, ideally in financial services, investment management, or professional services.
• Strong understanding of the alternative asset management space and investor audiences and experience with audience development and test and learn methodologies
• Proficiency with digital platforms, including but not limited to: Web content management systems (author/publish, content management, tagging) Web analytic tools (Google Analytics) Social media publishing and analytic tools (Hearsay, Sprinklr, etc.) Web analytic tools (Google Analytics) Project management tools (AirTable, JIRA)
• Excellent project management and organizational skills.
• Strong writing, editing, and communication abilities.
• Ability to work independently while collaborating effectively across teams.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Nice To Haves

• Advanced degree or Digital Marketing certifications a plus

Responsibilities

• Competitive benchmarking and analysis
• Regular reporting on key channel metrics with recommendations on how to address any performance issues
• Partner across Marketing to deliver digital campaigns that support key business initiatives with coordination across content, channel, and product marketing teams to translate to effective distribution across digital channels (e.g. email, web, social)
• Help drive search engine and AI optimization initiatives to improve discoverability and reach
• Ensure campaigns are effectively targeted, tracked, and measured
• Identify opportunities to enhance efficiency through technology integrations and automation
• Provide guidance, support and guardrails for teams to drive social ambassador program adoption, advocate best practices and content posting
• Documentation of new features and gaps informed by stakeholder feedback and partnership with other teams to ensure these translate into testable technical requirements as we build out our MarTech stack
• Documentation of workflows, responsibilities, and best practices with oversight to standardize operational procedures
• Oversight of multiple projects to ensure timely delivery of new features and resolution of defects
• Review of digital asset creation including evaluation based on brand standards and channel effectiveness

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees