Chief Marketing Officer

OFX Group Ltd-posted about 1 month ago
$255,000 - $285,000/Yr
Full-time • Executive
Hybrid • San Francisco, CA
251-500 employees
Securities, Commodity Contracts, and Other Financial Investments and Related Activities
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The Chief Marketing Officer (CMO) is a pivotal, executive-level role responsible for all aspects of global marketing for the company. Reporting directly to the Chief Growth Officer (CGO), you are a strategic leader and operator, focused on building a scalable, high-performing marketing function that drives measurable revenue growth, enhances brand equity, and deeply engages our customer base. This role requires a proven SMB focused, B2B SaaS and payments marketing leader with a successful track record leading global teams and operating as a core member of an Executive Leadership Team. This role is available to candidates who have the ability to work from one of our offices in either Sydney, Australia or San Francisco, California. Due to the global nature of the role, some flexibility on working hours may be required to lead and manage a global team, and global travel is expected.

  • Executive Strategy: As a member of the Executive Leadership Team (ELT), contribute to overall company strategy, planning, and goal-setting. Partner closely with the Global Executive Team to align marketing initiatives with business objectives, revenue targets, and the product roadmap. Engage closely with the Product and Commercial leaders to build and execute the global marketing strategy that delivers the optimal results.
  • Vision & Culture: Define the global marketing strategy and roadmap. Foster a high-performance, data-driven, and globally collaborative growth culture.
  • Budget & P&L: Own the global marketing budget, ensuring optimal allocation of resources to maximize ROI and team development.
  • Global Demand Engine: Design, implement, and optimize a robust, scalable demand generation engine across all channels (digital, social, paid media, SEO/GEO, ABM) to consistently deliver high-quality, sales-ready leads.
  • Lead Website Performance: Manage the global website strategy, delivery, and optimization for acquisition and engagement
  • Performance Marketing: Drive accountability for key marketing metrics (MQLs, SQOs, CAC, Payback period) and continuously optimize conversion rates though the funnel.
  • Product Marketing: Ensure clear, compelling value propositions and messaging for our platform solutions, products, features, and target segments (SMBs).
  • Market Intelligence: Drive deep market, competitor, and customer understanding to inform product development, positioning, and GTM strategies.
  • Content: Ensure the ongoing creation of valuable content to attract, engage, and educate the target audience.
  • Sales Enablement: Arm sales teams with the content they need to succeed.
  • Brand: Elevate the global brand presence and reputation of the company, ensuring consistent messaging and a compelling narrative across all touchpoints.
  • Lifecycle Marketing: Develop and execute strategies for customer marketing focused on expansion (cross-sell/up-sell) and customer retention
  • Product Adoption: Work closely with Product Marketing to educate customers on new features, best practices, and use cases, ensuring customers realize the full value of the product to maximize stickiness.
  • Referral Programs: Design and implement customer referral programs that incentivize existing customers to bring in new business.
  • Design and oversee the campaigns and analytics to ensure data integrity and provide clear reporting on marketing effectiveness
  • Design and build automated programs (e.g., nurture journeys)
  • Develop, document, and enforce standardized processes and Service Level Agreements (SLAs) for campaign execution
  • Manage the technical setup, quality assurance (QA), and execution of marketing campaigns (emails, landing pages, forms) to ensure flawless delivery
  • Enhance the value that the core CRM and Marketing Automation platform (Salesforce) delivers for the business
  • Localization: Localize global campaigns based on market archetypes and product availability.
  • Events & Marketing Partnerships: Build and execute a global event strategy and activate select marketing partnerships
  • External Communications: Lead the external communication strategy to drive awareness of the company and the capabilities offered to service the customers. Leverage OFX's social presence across Meta and LinkedIn to engage with prospects, clients, and employees.
  • Review Management: Manage the presence and performance on third-party review sites (Trustpilot, G2, Capterra, third party app stores) and develop campaigns to solicit positive reviews.
  • 10+ years of progressive marketing leadership experience, with at least 3+ years as a CMO or VP of Marketing in a high-growth B2B SaaS company.
  • Mandatory experience in the payments or FinTech space is required, ideally serving the SMB segment.
  • Proven track record of building and scaling a globally dispersed marketing team and running international marketing operations.
  • Demonstrated leadership and people management skills with the ability to build and foster engaged, collaborative, and innovative teams.
  • Deep expertise across the entire marketing spectrum: Demand Generation, Product Marketing, Customer Marketing, and Communications.
  • Exceptional analytical skills and a strong commitment to data-driven decision-making and ROI optimization.
  • Demonstrated ability to operate successfully as a contributing member of an Executive Leadership Team (ELT).
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence and align stakeholders at all levels.
  • We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
  • Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
  • We recognise a job well done. OFXers are encouraged to celebrate their peers' effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
  • Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it's a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
  • We offer a range of fantastic benefits, including health insurance, primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
  • Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.
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