Chief Marketing Officer, IQVIA Digital

IQVIA • Wayne, NY

23d

About The Position

The Chief Marketing Officer for IQVIA Digital is a senior executive responsible for defining and advancing the marketing vision for one of the most innovative businesses within IQVIA. This leader will shape how IQVIA Digital shows up in the market, how we articulate the value of our products and capabilities, and how we deepen our relationships across the healthcare and digital media ecosystem. This role oversees all facets of marketing including event strategy, product marketing, brand, communications, thought leadership, paid and earned media, and revenue-centric marketing programs. The CMO will play a central role in positioning IQVIA Digital with pharma brand marketers, media agencies, identity partners, media partners, and medical or endemic publishers, ensuring that our message, presence, and story are clearly understood and valued. This individual must be able to think strategically while driving operational discipline, build a cohesive and high-performing marketing function, and collaborate across the broader IQVIA enterprise to create a unified and compelling market presence.

Requirements

• 15+ years of progressive marketing leadership experience in digital, healthcare, adtech, technology, or related fields.
• Experience engaging pharma marketers, media agencies, identity partners, publishers, and platform partners.
• Proven track record of leading multi-disciplinary marketing functions and delivering measurable business impact.
• Expertise in product marketing, brand strategy, integrated marketing, event strategy, thought leadership, and media strategy.
• Strong executive presence and communication skills with the ability to influence across complex, matrixed organizations.

Responsibilities

• Event Strategy and Industry Presence Lead the end-to-end strategy, planning, and execution of IQVIA Digital’s major events, including CES, Cannes, IQVIA Digital’s Client Event, Fierce Pharma Week, and other high-value industry conferences across the healthcare and digital media landscape.
• Product Marketing Own the full product marketing lifecycle including positioning, messaging, segmentation, competitive analysis, and go-to-market readiness for all IQVIA Digital solutions.
• Thought Leadership Build a thought leadership engine that communicates IQVIA Digital’s vision for the future of healthcare marketing, identity, privacy, addressability, media measurement, and AI-driven engagement.
• Brand Marketing Define, evolve, and protect the brand identity of IQVIA Digital, ensuring it is modern, compelling, and reflective of our values, innovation, and market leadership.
• Paid and Earned Media Build and execute an integrated media strategy that drives visibility through paid campaigns, owned channels, and earned media.
• Collaboration Across IQVIA Serve as the primary marketing bridge between IQVIA Digital and the broader IQVIA enterprise, including the US Regional business, global marketing, and adjacent business units.
• Sales Support and Revenue Impact Partner closely with Sales leadership to develop strategies that drive pipeline, accelerate opportunities, and improve win rates across key client segments.
• Leadership and Management Build, mentor, and retain a high-performing team across event planning, product marketing, creative, communications, brand, and performance marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees