Chief Marketing Officer

SBM Management•Sacramento, CA

12d•$325,000 - $400,000

About The Position

Chief Marketing Officer will be reporting directly to the President. The Chief Marketing Officer (CMO) will be a key member of the executive team and will drive growth through new customer acquisition, retention marketing, and brand awareness. The CMO will design, own and build a marketing strategy to drive audience and increase lifetime value of customers through retention marketing efforts, establish brand recognition and consumer trust especially through third party validation.

Requirements

Bachelor’s degree in business, communications, or a related field from a four-Year College or university; or equivalent combination of education and experience.
Experience creating and running departments that tie directly to ROI within the firm
Act as a key business partner and advisor to all senior leadership
Previous experience in writing and editing for a professional services or technical firm
Must be a self-starter and with the ability to "roll up his / her sleeves"
Leadership ability to grow and develop a high-performance marketing team with a proven record of success.
High energy, passionate, ability to create and influence change, believes and lives the 'high performance culture' of SBM

Responsibilities

Oversee corporate communication activities, including external and internal communications and systems
Build the annual marketing plan & budget and manage quarterly execution and reporting for marketing impact
Foster and build a marketing function that supports the company’s high-performance, high-creativity, and fast paced environment. Set clear, achievable team goals and ensure staff has resources, access, and professional development opportunities to perform at high levels
Oversee all branding of the firm and identify other key branding opportunities to generate revenue
Conduct market research for various regions and industries and apply strategically to business growth opportunities
Gather and analyze data regarding website activity and provide recommendations to increase traffic
Oversee all firm internal and external events in partnership with Business Development
Evaluate Company culture and provide recommendations on strategic changes to accomplish Company priorities
Assist senior leaders with the implementation of the learning and development system, as well as provide training on synching marketing and messaging with business development.
Oversee and manage the recruiting team to assure a continued productive relationship and support of all company recruitment needs with corporate and operations.