Chief Marketing Officer (CMO)

Eagle Community Credit Union • Foothill Ranch, CA

326d • $145,000 - $180,000

About The Position

The Chief Marketing Officer (CMO) is responsible for planning, directing, and overseeing the marketing and external sales activities of Eagle Community Credit Union. This role ensures that marketing objectives are achieved, plans are fulfilled, and member needs are met. The CMO will lead both the marketing and business development teams and collaborate with senior management to develop and implement strategies that support the organization's strategic vision. The CMO will embody the Credit Unions core values of Professionalism, Integrity, and Engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• At least 7-10 years of experience in marketing, with a significant portion in a leadership role.
• Experience in the financial services industry, particularly within credit unions or banks, is highly valued.
• Proven track record in developing and implementing successful marketing strategies.
• Strong understanding of digital marketing strategies and tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute tactically.
• Strong analytical skills and experience with marketing performance metrics.

Responsibilities

• Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic goals.
• Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions.
• Ensure consistency of brand identity across all marketing materials and channels.
• Promote the credit union's unique value proposition to the local community.
• Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content.
• Develop and manage digital marketing campaigns, including email marketing, search engine optimization, pay-per-click, and social media strategies.
• Analyze online traffic and user behavior to optimize digital strategies.
• Establish and maintain partnerships with local organizations, schools, and businesses.
• Represent the credit union at community events, trade shows, and other public engagements.
• Coordinate and oversee community outreach programs and initiatives.
• Identify and pursue new business opportunities to expand the credit union's membership base and enhance its market presence.
• Develop and maintain relationships with key stakeholders, including potential partners, sponsors, and community leaders.
• Lead the business development team to create and implement strategies for member acquisition and retention.
• Set, monitor, and report on marketing performance metrics.
• Use data-driven insights to refine marketing strategies and achieve desired outcomes.
• Manage and mentor the marketing and business development teams, providing guidance and support to ensure high performance.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• Flexible Spending Account
• 401(k) Matching
• Paid Time Off (PTO)
• Training Provided
• Tuition Reimbursement
• Volunteer Time Off
• Supplemental Insurance
• Employee Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees