Chief Enrollment & Marketing Officer

Shawnee State University • Portsmouth, OH

407d

About The Position

Shawnee State University is seeking a dynamic and innovative Chief Enrollment & Marketing Officer to lead comprehensive enrollment management and marketing initiatives. This high-impact role is focused on elevating the university's profile and attracting a diverse student body through strategic planning and execution. The ideal candidate will leverage data-driven strategies, inspire teams, and forge community partnerships to position SSU as a first-choice institution and drive sustainable enrollment growth.

Requirements

• Master's degree in higher education or related field.
• Minimum of 6 years experience in enrollment management or related fields (e.g., recruitment, admissions, financial aid, etc.).
• Strategic and innovative thinker, skilled in developing comprehensive marketing and enrollment plans.
• Strong analytical abilities with a data-driven approach to decision-making and problem-solving.
• Proven leadership in building and inspiring collaborative, high-achieving teams.
• Excellent communication and interpersonal skills to engage diverse audiences and build relationships.
• Adept in digital marketing, advertising, and public relations, with a focus on brand enhancement.
• Ability to cultivate partnerships with educational institutions, businesses, and community organizations.

Responsibilities

• Strategically manage the entire enrollment lifecycle from prospect to matriculation.
• Utilize data analysis to optimize recruitment strategies and improve yield rates.
• Collaborate with academic and student service units to create seamless enrollment experiences.
• Lead initiatives to diversify and grow the student body through targeted recruitment campaigns.
• Develop and implement strategic marketing plans to enhance SSU's brand and reputation.
• Lead data-driven marketing initiatives that align with enrollment goals and target key demographics.
• Drive digital marketing, public relations, and advertising efforts to broaden outreach.
• Foster innovation in marketing approaches to engage prospective students effectively.
• Build and inspire a high-performing team focused on achieving enrollment and marketing objectives.
• Cultivate partnerships with schools, community organizations, and stakeholders to expand recruitment channels.
• Enhance relationships with alumni and regional partners to support outreach efforts.
• Mentor staff, fostering professional growth and a culture of collaboration and excellence.

Benefits

• Competitive compensation commensurate with experience.
• Outstanding benefits package included as part of the complete compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Educational Services
• Education Level: Master's degree
• Number of Employees: 1,001-5,000 employees