Chief Enrollment and Marketing Officer

University of Wisconsin Stout•Platteville, WI

24d•$120,000 - $130,000

About The Position

The University of Wisconsin-Platteville is seeking applicants for the Chief Enrollment and Marketing Officer . The Chief Enrollment and Marketing Officer directs the recruitment, admissions, financial aid, and marketing units of the University, guiding resource allocation and personnel management in support of establishing and attaining institutional enrollment goals. The Chief Enrollment and Marketing Officer will exercise strategic, operations, and tactical oversight, or direct responsibility, to create a holistic and well-integrated approach to the work of the unit and will exhibit a deep commitment to university success. The Chief Enrollment Officer will collaboratively set and achieve enrollment goals that increase the university’s market share while meeting tuition revenue targets. This is a paid leave and benefit eligible position, with a salary of $120,000 – $130,000 commensurate with experience and education.

Requirements

Master’s degree in higher education, business, leadership, or a related field (or equivalent experience)
7-10 years’ of progressively responsible experience in enrollment management, admissions, student recruitment, marketing, financial aid, or related higher education administration.
Experience managing budgets, staff, and multiple functions
Strategic planning and leadership: ability to develop and implement enrollment strategies aligned with institutional goals
Data‐informed decision‐making: history of using enrollment, recruitment, retention, and financial aid data to drive strategy
Knowledge of enrollment management operations: admissions, outreach, recruitment, financial aid, registration/records
Technology and analytics: familiarity with Customer Relations Management (CRM) systems, enrollment/financial aid technology, analytics platforms
Collaboration and stakeholder engagement: ability to work with academic affairs, student affairs, marketing/communications, external partners (high schools, community colleges), and institutional leadership
Excellent communication (written and oral), interpersonal skills, and external representation

Responsibilities

Oversee multiple functional areas; including but not limited to: Admissions and Recruitment, Marketing, and Financial Aid
Serve as the lead brand ambassador for the University, advancing the institution's identity, brand awareness, messaging, and marketing.
Embody the UW-Platteville values, particularly Access and Success for students, taking a holistic approach to enrollment that balances recruiting with partnering with others on campus to promote student success.
Demonstrate the ability to function with agility and grace in the dynamic, competitive, and critical higher education landscape.
Provide strategic support to the Assistant Chancellor and other members of the Chancellor’s cabinet, including collaborations with academic affairs, student support, athletics and administration and finance among others.
With the Assistant Chancellor, regularly meet with the Chancellor to update them on efficacy of enrollment and marketing efforts, align current efforts to changing environmental conditions, and discuss future initiatives.
Foster open and transparent collaboration within the unit and with other University constituents.
Oversee university websites paid media, earned media, social media, and CRM platforms.
Oversee the development, production, and distribution of university marketing materials.
Guide and direct leadership practices to foster a positive, inclusive, high performing environment that is compliant and mindful of regulatory policies and best practices.
Direct enrollment management planning initiatives and establishes divisional objectives to ensure appropriate use of financial, administrative, and staffing resources, and alignment with the strategic plan
Recruit, train, supervise, evaluate, coach, and lead staff using sound management and supervisory practices.
Develop and manage budgets
Facilitate intra and inter-unit enrollment planning and enrollment issue resolution
Serve as liaison to the Universities of Wisconsin as UW-Platteville's senior student enrollment officer
Serve as the subject matter expert to internal and external stakeholder groups regarding enrollment management operations and functions
Evaluate enrollment management strategy effectiveness and provide recommendations for improvement at the division and unit levels
Lead department and university-wide initiatives, including participating in university committees, contributing to the creation of department communications and publications, leading key initiatives that support enrollment, marketing, and recruitment, and sharing the responsibility for the future direction of the division.
Partner with stakeholders to develop shared strategies and consistency in approaches for supporting students.
Collaborate with Platteville Analytics and Institutional Research (PAIRS) and Information Technology Services (ITS) to ensure data integrity, security, and production of reports that support data-informed decision-making and create opportunities for solution-oriented change.
Collaborate with ITS to increase use and efficiency of technology in support of engagement with prospective and current students and families.
Collaborate with the Provost's Office to engage faculty as appropriate to support division initiatives.
Collaborate with the Director of External Relations to ensure coverage of the grey area between marketing and news communications.
Collaborate with Student Access and Success to ensure effective use of financial aid to contribute to student success.
Oversee participation in cross-functional projects, to ensure project participation drives the achievement of goals.
Provide advocacy, project management, and transparency about division efforts to ensure alignment with university strategy.