Novo Nordisk-posted about 1 year ago
Full-time • Senior
Merchant Wholesalers, Nondurable Goods

The Channel Strategy Owner for the Customer Portal at Novo Nordisk is responsible for leading the development and execution of a comprehensive strategy for healthcare professional (HCP) customer portals. This role focuses on ensuring that the portal aligns with organizational goals, enhances user experience, and drives continuous improvement through data-driven insights. The position involves overseeing various HCP-owned channels, including web, email, and SMS, while fostering a culture of best practices and collaboration across teams.

  • Lead the development of a comprehensive strategy for the customer portal that aligns with organizational goals and objectives.
  • Drive best practices and optimizations across HCP Owned Channels including web, email, SMS, and digital assistant to deliver superior customer experience.
  • Cultivate a culture of continuous learning and improvement by sharing industry best practices and emerging trends in customer portals.
  • Lead strategic initiatives to disseminate best practices through training sessions and campaign performance analysis.
  • Oversee the design, development, and optimization of the customer portal to ensure it meets user needs and delivers a seamless user experience.
  • Develop a content strategy for the customer portal that aligns with user needs and organizational objectives.
  • Ensure the customer portal provides an optimal user experience by overseeing UX design efforts, including user research and usability testing.
  • Monitor and analyze portal performance metrics to identify areas for improvement and optimization.
  • Collaborate with internal stakeholders to ensure alignment of portal initiatives with broader business objectives.
  • Develop and implement a comprehensive consent management strategy across all acquisition channels.
  • Bachelor's degree is required.
  • 10+ years of experience in digital strategy development, customer portal management, or related fields.
  • Proven track record of developing and implementing successful portal strategies in a complex, multi-stakeholder environment.
  • Experience with content management systems (CMS) and customer relationship management (CRM) platforms.
  • Strong understanding of user experience (UX) design principles, including user research and usability testing.
  • Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor and analyze portal performance metrics.
  • Familiarity with web development processes and technologies.
  • Knowledge of best practices in content strategy and management for digital platforms.
  • Ability to manage complexity and lead work across competing priorities.
  • Strategic thinking and analytical skills to translate insights into actionable marketing strategies.
  • Experience in healthcare or pharmaceutical industry.
  • Familiarity with global privacy laws (e.g., GDPR, CCPA).
  • Strong leadership and communication skills.
  • Competitive salary and performance bonuses.
  • Health insurance and wellness programs.
  • 401k retirement savings plan with matching contributions.
  • Flexible work arrangements including hybrid work policy.
  • Professional development opportunities and continued education support.
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