Channel Marketing Specialist

Club Car LLC • Huntersville, GA

109d

About The Position

The Channel Marketing Specialist plays a key role on the Club Car Marketing team with a primary focus on the Consumer-facing segment of Club Car Channel Partners. The Channel Marketing Specialist must be able to use strong written and verbal communication skills to convey our marketing strategies for our channel partners that will best position the Club Car brand to win in the market as well as best position dealers to achieve their Club Car sales objectives. This role will educate and guide dealers to the best in-store and online experience for customers shopping their channel for Club Car products while also representing the dealer channel voice in the development of new programs. The highly organized individual also executes, measures and processes programs that Club Car brings to its dealer channel, such as co-op marketing programs, bulletins, surveys and retail toolkits. This role is inherently cross-functional as you will work closely within the marketing team as well as across product management, sales, dealer development, sales operations and others to achieve the greatest success. A successful candidate must be able to develop and maintain strong working relationships internally, with dealers and with retailers, work effectively in a matrix organization and be able to navigate ambiguity in the process.

Requirements

• Bachelor's degree in Business Administration, Marketing, Design, or related field
• 2-4 years of experience in marketing, product/brand management, content management, or business development
• At least 2+ years’ experience in channel marketing role or comparable function
• Previous experience managing budget and financial information
• Ability to accommodate working as part of a global team

Responsibilities

• Acts as primary liaison within the marketing department to the channel and dealers
• Manage and lead communications to the dealer network related to marketing initiatives, content calendars, dealer scorecards, bulletins, social media / Facebook groups, email inboxes and surveys
• Manage the finance and accounting process of the Dealer Marketing Fee allocations to track and monitor spending on a monthly, quarterly and annual basis
• Communicate best practices and marketing feedback coming to/from dealers, providing recommendations for local level marketing and events
• Manage relationship with retail and merchandising partners that provide fixture production and installation solutions for dealer channel
• Develop merchandising requirements and identify plan-o-gram solutions for dealer showrooms, including proactively identifying updates as needed for new product launches and new marketing initiatives
• Lead and maintain up to date co-op guidelines in collaboration with key stakeholders; Oversee the planning, execution, and administration of co-op marketing programs, ensuring compliance with brand, product and co-op guidelines
• Track and manage the budget for co-op marketing and dealer marketing fee allocations, ensuring effective use of allocated funds, analyzing and sharing best practices and communicating updates to stakeholders
• Partner with sales / dealer development team to successfully onboard new dealers related to marketing and co-op programs by joining demos, onboarding meetings and renewal/upsell calls when asked upon
• Work and assist internal team and agency partners to represent the dealer channel on marketing and promotional campaigns across paid and organic social media, paid search and special events as required, providing support, ideas and execution of plans
• Support monitoring and maintaining portals for Club Car channel partners, such as the asset management system, StorySlab and Elanders, to ensure all dealer-facing content is accurate and adheres to brand and product guidelines
• Monitor the activities and priorities of our customers and our competitors, and maintain a deep understanding and analysis of the competitor landscape and industry landscape
• Actively participate and support Club Car Dealer-related events, such as the Sales / Dealer Meetings, as well as other events as requested to support the team

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees