Channel Marketing Manager

Mohawk Industries • Mooresville, NC

89d

About The Position

Mohawk produces some of the most innovative flooring products on the market and we are looking for a Channel Marketing Manager to bring our innovative products to life. This role will be responsible for developing, driving and implementing all marketing activities directed to a specified group of channel partners. We are looking for a creative, yet strategic thinker to lead marketing activities executed through channel partners to support the brands and products we produce and sell.

Requirements

• Bachelor's degree in marketing, business or related discipline (preferred)
• 3-5 years of work experience in marketing, communications or related discipline
• Experience in home improvement industry (preferred)

Responsibilities

• Support development of annual marketing plan for specified channel/s to drive brands and products through the channel to end consumers.
• Help streamline and expedite the purchase process (purchase funnel) within channel.
• Manage and execute channel campaigns as part of the strategic annual plan to expand share and pursue aggressive growth targets.
• Work closely with the brand team to support national brand development and growth initiatives executed to, through and within the channel partner.
• Work closely with sales and sales operations to devise and execute plans to grow channel partnerships, product/category offering within channel and total share of wallet.
• Work closely with product team to align offering, messaging and new product launches to, through and within the channel partner.
• Work closely with the insights team to utilize data, research and shopper insights to provide recommendations for driving category disruption and expansion within the channel.
• Oversee day to day marketing support for channel partners and internal sales teams.
• Work with appropriate sales and marketing teams to plan and execute channel events and shows aligned with channel, brand and product strategies.
• Coordinate plan-o-grams and merchandising/point of purchase (POP) displays as necessary, working cross functionally on strategy, logistical implementation, signage and collateral as necessary.
• Develop digital assets and content to aid in online shopping experience. Copywriting as necessary.
• Work closely with retail partners to conduct analysis of online content and develop improvement plans.
• Support line reviews and strategic partnership meetings as needed and requested by sales or business lead.
• Continually research and review channel news, trends and data to provide strategic recommendations for business stakeholders.
• Understand competitive landscape to channel as well as within category/product offering sold through channel.
• Project management as necessary.
• Administrative support as necessary.

What This Job Offers

• Industry: Textile Product Mills
• Education Level: Bachelor's degree