Channel Marketing Associate Manager

WD-40 COMPANY

106d

About The Position

As our Channel Marketing Associate Manager, you’ll be the bridge between our brands and shoppers, turning insights into engaging retail experiences. From building channel strategies to rolling out attention-grabbing activations in stores and online, you’ll flex both your strategic and creative muscles. This is your opportunity to make a real impact on how shoppers connect with our brands—while driving growth, innovation, and profitability. This is a remote role that gives you flexibility to work from home with 25–45% domestic travel to connect with customers, retail partners, and cross-functional teams.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 5-7 years of relevant experience in sales and marketing in the CPG industry.
• Demonstrated ability to work independently in the creation and execution of customer-specific marketing activation plans.
• Excellent interpersonal skills and the ability to communicate effectively across all departments.
• Advanced PowerPoint and English writing and communication skills.

Responsibilities

• Drive Growth: Develop channel and customer-specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners.
• Execute with Impact: Lead account-specific marketing activations—from special packs and POP support to merchandising and displays—aligned with national campaigns, launches, and product initiatives.
• Maximize ROI: Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
• Leverage Insights: Translate shopper and brand insights into impactful marketing strategies that elevate the in-store and online experience.
• Partner & Influence: Champion category leadership principles, support joint business planning, and participate in customer sales calls.
• Stay Ahead of Competition: Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
• Analyze & Optimize: Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements.
• Collaborate with Agencies: Lead and manage agency partnerships to ensure excellence in execution.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees