Channel Enablement /Sales Force Effectiveness

Rockwell AutomationMayfield Heights, WI

About The Position

The Channel Enablement Specialist strengthens the performance of Rockwell Automation's Market Access partners by developing high-impact commercial enablement for Authorized Distributors. This role will enhance distributor capability, support growth initiatives, and simplify complex concepts into guidance that drives Lifecycle Services (LCS) adoption and above-plan commercial performance. Operating within a highly matrixed environment, this role partners closely with various stakeholders including Territory Business Leaders, Sales, Marketing, Sales Enablement, Delivery, Customer Success, and distributors. The goal of this partnership is to ensure the channel is equipped to effectively position, sell, and grow the LCS business.

Requirements

  • Bachelor's Degree or Equivalent Years of Relevant Work Experience
  • Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

  • Bachelor's degree in Engineering, Computer Science, Information Technology, Business, or Marketing.
  • Minimum of 5 years of related experience in sales, channel management, marketing, or participation in a leadership development program (e.g., LDP).
  • Understanding of Rockwell Automation's limited distribution and market access model, or experience working within a similar industrial channel structure.
  • Experience managing projects from concept to delivery with appropriate communication and escalation.
  • Experience with distributor enablement, channel sales programs, or technical/industrial sales.
  • Familiarity with Lifecycle Services sales cycles and services proposal processes.
  • Proven experience developing training or enablement content (eLearning, webinars, playbooks, guides).

Responsibilities

  • Develop and deliver enablement that increases distributor and customer awareness of the Lifecycle Services portfolio and drives new opportunity generation.
  • Support implementation of Distributor's services sales enablement and plans.
  • Partner with LCS Territory Business Leads to deliver channel-focused commercial enablement.
  • Collaborate with other enablement teams to ensure alignment, prevent duplication of effort, and deliver a unified message across the business (Customer Success, Partner Success, Revenue Enablement, Technical Enablement, C&I).
  • Support major Lifecycle Services growth initiatives, ensuring consistent messaging and distributor adoption.
  • Support the growth of key transactional services (Remanufacturing, Exchange, Repair, Field Services, Training) and ARR offerings (ISA, Inventory+, TC, etc.).
  • Mobilize distributors and sales regions to execute on commercial programs and core/ARR growth priorities.
  • Host and manage the North America Channel LCS Competency Series and the NA Channel LCS Monthly Affinity Call, ensuring consistent communication, engagement, and alignment across distributor teams.
  • Create, manage, and design role-based learning plans for distributor LCS resources, ensuring they have the knowledge, capability, and commercial readiness needed to effectively represent and grow the LCS portfolio.
  • Provide process guidance and content related to services proposals, sales motions, and commercial excellence.
  • Partner with Sales Enablement, Marketing, Sales Operations, Customer Care, Delivery, and Customer Success teams to align messaging, reduce complexity, and ensure program effectiveness.
  • Build relationships across Rockwell Automation and distributor organizations to gather market feedback and translate it into actionable enablement improvements.

Benefits

  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
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