Channel Brand Manager - Government Services

ReSound•Shakopee, MN

34d•$85,000 - $100,000•Hybrid

About The Position

Channel Brand Manager - Government Services Position Overview: As part of the global GN Hearing team, the Channel Brand Manager – Government Services is responsible for ensuring brand growth, consistency, and relevance for the ReSound brand within the U.S. Government Services channel. This role leads the development and execution of channel-specific product launch campaigns and integrated marketing programs that build awareness and preference with government customers, support retention and acquisition, and enable the channel to achieve its revenue and growth targets. Partnering closely with Sales, Product Management, Marketing, and other internal stakeholders, the Channel Brand Manager translates GN’s growth strategies and market opportunities into impactful Government Services marketing and communication strategies. Acting as a strategic brand ambassador, this role ensures that ReSound shows up consistently and effectively across all Government Services marketing programs, materials, and customer touchpoints.

Requirements

Demonstrated capability to work with self-motivation and take initiative, anticipating needs and resolving problems with minimal supervision.
Effective collaboration and relationship-building skills, with the ability to engage and work effectively across functions and regions (US and globally).
Skilled copywriting skills, with the ability to create persuasive, customer-centric content that enhances engagement and incites action.
Demonstrated ability to manage multiple priorities and complex projects, with effective organization, prioritization, and follow-through.
Sound judgment and the ability to prioritize stakeholder needs and market dynamics.
Experience developing and managing direct and database marketing campaigns, including targeting, segmentation, and performance tracking.
Experienced brand stewardship, including understanding of brand strategy, brand architecture, and how to ensure consistency across channels and touchpoints.
Working knowledge of graphic design principles to provide clear conceptual art direction to internal teams and external partners.
Experience in sales enablement and sales tool development, aligning marketing assets with the sales process and customer buying journey.
Ability to design and execute integrated, multi-channel awareness, demand generation, and brand-building programs.
Ability to assess the effectiveness of marketing activities using defined objectives, metrics, and feedback, and to recommend data-informed improvements.
Extensive experience with PC programs including Microsoft Word, Excel, PowerPoint, and Outlook.
Bachelor's degree in Marketing, Communications, Business or related field
4+ years of marketing experience in a B2B or B2B2C environment
Experience in medical device or hearing industry