Change & Go-to-Market Manager

Sony Interactive Entertainment • San Mateo, CA

82d • $123,000 - $184,600 • Hybrid

About The Position

Sony Interactive Entertainment (PlayStation) is seeking a Change & GTM Manager to lead and deliver strategic commercial initiatives at global scale. This role goes beyond project delivery - it is about owning the end-to-end go-to-market lifecycle. From customer insights and planning through launch, adoption, and retention, you will enable transformative customer experiences, operational excellence, and measurable revenue growth. You will partner with diverse teams—product, engineering, design, data science, marketing, legal, finance, and operations—to deliver innovation as part of the Direct to Consumer (D2C). This role requires someone who thrives at the intersection of strategy, planning, and execution, with the ability to deliver measurable commercial outcomes consistently, with speed and agility.

Requirements

• Advanced expertise in agile project & product management, with a proven record of delivering complex, high-impact, cross-functional initiatives.
• Strong data fluency — able to interpret insights, guide decisions, and drive action across the GTM lifecycle.
• Proven ability to connect strategy to execution, linking strategic goals to operational delivery and measurable commercial outcomes.
• Experience in business readiness and change management for digital GTM, including pricing, subscriptions, personalization, and growth initiatives.
• Familiarity with experimentation frameworks and data-driven iteration, leveraging A/B testing and continuous optimization to improve adoption and retention.
• Exceptional communication, facilitation, and stakeholder management skills, with the ability to influence at executive level.
• Relevant certifications (PMP, PRINCE2, Agile, Prosci) are a plus.

Responsibilities

• Lead the full GTM lifecycle — driving the planning, execution, and delivery of strategic commercial initiatives from insights and positioning through launch, adoption, retention, and continuous optimization.
• Shape GTM strategy by analysing market trends, competitive intelligence, and customer behaviours to inform positioning and differentiation.
• Define and track commercial KPIs (adoption, retention, churn, LTV), translating insights into change roadmaps, adoption strategies, and measurable business outcomes.
• Build scalable GTM playbooks and change management plans — ensuring business readiness, stakeholder alignment, and repeatable best practices across products, markets, and teams.
• Orchestrate cross-functional execution across global product, engineering, marketing, finance, and operations, with transparent tracking of risks, dependencies, and performance.
• Partner with Data Science and ML teams to embed predictive models, personalization, and experimentation frameworks.
• Champion innovation and change leadership through compelling storytelling, executive engagement, and scaling operations with automation, processes, and tooling.

Benefits

• Medical, dental, vision insurance
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products
• Bonus package eligibility

What This Job Offers

• Industry: Motion Picture and Sound Recording Industries