Category & Shopper Development Manager

Momofuku Goods•New York, NY

13d•$90,000 - $115,000

About The Position

Momofuku Goods aims to redefine the American pantry by giving home cooks restaurant-grade essentials that make cooking more fun, enjoyable, and delicious. Founded in 2020 by David Chang and the Momofuku team, Momofuku Goods carries forward the same principles that shaped our restaurants—challenging conventions and making the unfamiliar familiar. We believe in the power of food to bring people together and create more confidence, joy, and connection in the kitchen. The Momofuku Goods Category & Shopper Development Manager is an execution-focused role responsible for applying category management, shopper insights, retail analytics, and performance insights to support Sales, Innovation, and Marketing. Reporting to the Senior Director of Consumer, Category, & Shopper Insights, this role focuses on translating insights into customer-ready materials, category reviews, dashboards, and recommendations that enable strong commercial execution across channels and customers, leveraging syndicated data, panel data, and retail POS analytics. Salary Description: $90,000 - $115,000 annually + bonus + company stock options

Requirements

3–5 years of experience in CPG category management, category strategy, retail analytics, or shopper/consumer insights.
Hands-on experience with syndicated data platforms (i.e. NIQ/Nielsen, Circana, SPINS) and familiarity with shopper panels (i.e. Numerator), retailer POS data systems, and panel data sources.
Strong Excel and PowerPoint skills; experience with Tableau, Looker, Power BI, or SQL/data querying tools preferred.
Proven ability to turn data into clear, actionable insights and commercial recommendations.
Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

3-5 Years Food & beverage or premium CPG experience.
Experience supporting Sales or Customer teams directly.
Experience creating retailer schematics using space-planning resources (i.e. Blue Yonder, PlanoHero, Shelf Logic).
Exposure to retailer POS portals and omni-channel analytics.
Experience supporting retailer line reviews or category reviews.
Familiarity with trade promotion analysis, velocity forecasting inputs, and distribution expansion planning.
Proven familiarity with the Momofuku Goods brand, philosophy, and internal systems.

Responsibilities

COMMERCIAL & CUSTOMER ENABLEMENT Use syndicated, retailer shopper, and internal performance insights — including velocity analytics, ACV trends, distribution performance, and promotional lift metrics — to support customer presentations, line reviews, schematic development, and selling conversations.
Develop customer-ready materials that clearly communicate category context, product performance, and Momofuku’s role in the category, grounded in retail analytics and competitive benchmarking.
Support Sales with ongoing analytical and presentation needs tied to assortment, pricing, placement, promotion discussions, and trade promotion analysis.
Ensure insights are consistently translated into clear, practical recommendations that Sales teams can confidently take into meetings and apply to distribution expansion and velocity growth.
EVERGREEN SELLING MATERIALS & COLLATERAL Build and maintain evergreen brand and product selling materials for use across customers and channels.
Translate category and shopper insights into compelling, visually clear slides using strong data visualization best practices that support business reviews, strategy discussions, and planning meetings.
Partner with Marketing to ensure alignment between brand strategy, messaging, and customer-facing materials.
Update selling collateral as performance, assortment, or strategy evolves based on retail performance and POS data.
REPORTING & DASHBOARD EXECUTION Build, maintain, and update recurring dashboards and reporting used by Sales, Marketing, and leadership, leveraging Tableau, Power BI, Looker, or similar BI/data visualization tools.
Execute standardized reporting for velocity, distribution, promotions, new item performance, and trade promotion analytics.
Ensure data accuracy, consistency, and clarity across all reporting outputs using BI-owned data systems as the source of truth.
Support ongoing improvements to reporting tools and templates to reduce manual work, improve usability, and enhance commercial forecasting support.
INNOVATION & CHANNEL SUPPORT Support Innovation and Marketing teams by applying category and shopper insights to innovation sizing, positioning, launch planning, and category growth strategy development.
Develop insight-based materials that help evaluate new concepts, formats, and pack strategies, including cups and bowls ramen platforms, using market sizing models and competitive velocity benchmarks.
Track and report early innovation performance and key learnings post-launch, including ACV growth, velocity trends, and promotional effectiveness.
Support channel-specific strategies by translating insights into actionable guidance for different retail environments using omnichannel analytics.
CROSS-FUNCTIONAL COLLABORATION Partner closely with Sales, Marketing, Innovation, Finance, and BI to ensure insights are embedded into planning and execution.
Support internal strategy and business meetings with clear, data-backed materials and analysis grounded in syndicated data, panel data, and retailer POS platforms.
Contribute to broader Insights team initiatives, templates, and best practices as the function scales.

Benefits

Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods.
We encourage our employees to grow and learn, and offer many opportunities for personal and career development.

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