Category Manager

Flora Food GroupRogers, AR
6dHybrid

About The Position

Our Category Manager turns insights into action and positively impacts retailer and category growth. We are hiring a Category Manager to lead category strategy for our Spreads, Creams, and Cheese business and develop best-in-class category solutions. This role will be a pivotal role for the brand teams as well as the field teams, providing compelling stories for the field to deliver to our customers. Building relationships with brokers, internal & external sales teams, as well as brand teams, will also be part of your duties with the ultimate goal of increasing sales and profitability of the business to drive sustainable growth.

Requirements

  • Bachelor’s degree required; MBA preferred.
  • 10+ years of category experience in CPG or distributor/broker
  • Experience with Spins, Nielsen AOD Scan, Panel, and IRI Unify.
  • Power BI, JDA a plus.
  • Strong collaboration and negotiation skills.
  • Strong planning and analytical skills.
  • Strong communication skills, including verbal and written.
  • Travel is expected to be dependent on retailer/customer/business need.
  • Self-motivated, resourceful, and don’t need your “handheld” to get things accomplished.
  • Experience in developing and executing Category Strategies nationally
  • Energized by analyzing the data, uncovering opportunities, and turning them into winning selling stories.
  • Trusted partner that provides total category solutions that the customer goes to first - it’s the fuel that drives you!

Responsibilities

  • Develop a customer-facing category strategy for Spreads, Creams, and Cheese categories.
  • Provide guidance on field execution (POGs) by creating localized shelving recommendations for the field to digest and cater to individual retailers and buyers, highlighting adds and deletes.
  • Collect and report on POG schedules, share of shelf changes, and placement pre-& post resets.
  • Build a Customer Selling Story with Sales partners for the retailer’s innovation and planning meetings.
  • Ensure Brokers understand the strategy and localize the national strategy to execute plans accordingly.
  • Maintain templates for easier storytelling and ensure the broker has the tools needed.
  • Ad Hoc Analysis for accounts.
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