Category Manager

Feastables•Chicago, IL

22h

About The Position

As a Category Manager, you will leverage your analytical skills to dissect category and shopper data, comprehend market dynamics, and decode consumer behavior. Your expertise will be instrumental in transforming complex datasets into strategic initiatives, fueling category growth and fine-tuning our market approach for optimal performance. By closely monitoring and interpreting market indicators, you will provide critical insights that drive product development, assortment planning, and promotional strategies. This position is key to driving our business forward in a data-driven world - join us, and let’s build something incredible together!

Requirements

A minimum of 5 years of experience in analytics, preferably within the Food & Beverage CPG industry, with a focus on category and shopper insights
Expertise in Google Sheets, Google Slides including data visualization tailored for category insights
Strong storytelling capabilities with the ability to transform complex data analysis into compelling and understandable presentations
Must Have: Expert-level experience with syndicated (Nielsen and IRI) and panel data (Numerator, Nielsen and IRI) measures and reporting.
Background in retail partnership management, understanding the nuances of shelf placement, packaging impact, and in-store promotions
A deep understanding of retail industry dynamics, especially in the food or FMCG sectors
Highly collaborative. Data-driven. Consumer and category first mindset. Strong storytelling and slide building skills.

Nice To Haves

Experience with retailer data sets such as WM Luminate, 84.51, C-Shopper, etc
Experience with customer data portals and category-specific analytics tools is highly desirable

Responsibilities

Provide in-depth category analysis to uncover key drivers of performance, offering strategic recommendations for category growth in line with Feastables' business objectives and the MrBeast brand
Advance our analytics capabilities from mere data collection to generating insightful, actionable business strategies, employing a holistic “What, So What, Now What” approach.
Transform analysis into compelling, actionable narratives (internal and retailer facing) to grow the confections category and Feastables share.
Create sophisticated analytical documentation and reports, ensuring they are accurate, relevant, and insightful for leadership and our customer partners
Collaborate with internal teams and external partners on cross-functional projects, providing category insights to inform broader commercial strategies
Analyze syndicated POS, panel data, and shopper insights to identify trends and opportunities in consumer shopping behavior
Continuously identify, evaluate, and capitalize on trends and innovations in the CPG landscape