Category Manager

Radio Systems CorpKnoxville, TN
279d

About The Position

The Category Manager is responsible for implementing the category vision and strategy within the brand strategy to deliver strong financial performance along with exceptional customer experience. This position requires a high level of accountability for financial success for the organization with an emphasis on managing the category profit and loss statement. This role maintains a focus on product development, marketing strategy, customer satisfaction, and competitive analysis to create a robust product portfolio delivering on the goals set forth by senior leadership. Category Managers work as cross functional leaders that provide requirements, guidance, and influence across all levels of the organization around all regions of the world. The successful candidate will be a strategic leader that can drive tactical execution to ensure ongoing success of the category and brands.

Requirements

  • Bachelor's degree required
  • 5-10 years' experience in product lifecycle management
  • Proven success in setting and meeting aggressive timelines without sacrificing quality
  • Ability to manage multiple projects and prioritize work in order to meet deadlines
  • Demonstrated ability leading cross-functional teams
  • Demonstrated success defining and launching customer centric products
  • Excellent written and oral communication skills
  • Strong analytical skills in order to evaluate the market for each new product
  • Travel 10% (primarily domestic with some international)

Responsibilities

  • Responsible for P&L of assigned categories including sales, profit, expenses, etc.
  • Lead long term planning and strategy development to establish a product portfolio that supports category KPI objectives and follows brand strategies
  • Manage the 5 P's of marketing globally: Product, Price, Place, Promotion, and People
  • Gain alignment and present business updates to executive growth team
  • Lead product life cycle management process including product development, introduction, growth, maturity, and decline
  • Create, develop, and execute compelling customer centric product roadmaps focused on delivering strong value while maximizing company objectives
  • Oversee product development process through all phases in collaboration with market research, UX/UI, engineering, brand, content, creative services, digital marketing, sales (domestic and international), etc.
  • Maintain competitive analysis ensuring category strategy is best in class
  • Accountable for new product performance with emphasis on ROI, market share, and customer satisfaction
  • Develop deep understanding of omnichannel go to market strategies focused on pet specialty, food/drug/mass, Amazon, Chewy, etc.
  • Collaborate and travel with global sales team to drive placement of product and optimize product portfolio with retailers
  • Collaborate with supply chain to determine correct contract manufacturer, demand forecast, sale projection, inventory level, etc.
  • Create robust and detailed marketing briefs that inform creative and content teams on story telling strategies for products and/or category.
  • Review and report key category metrics using Tableau, Nielsen, Stackline, etc.

Benefits

  • Collaborative and creative team-oriented work environment
  • Competitive benefits package including medical, dental, vision, and 401K match
  • Rich wellness program which includes an onsite health clinic and workout facility
  • Encouragement to bring your dog to work

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Personal and Laundry Services

Education Level

Bachelor's degree

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