Category Manager- Beer

Breakthru Beverage Group • Minneapolis, MN

411d

About The Position

The Category Manager at Breakthru Beverage Group will lead the implementation of category management strategies and programs with key accounts in the beverage alcohol sector. This role involves creating shelf schematics, analyzing brand trends, and collaborating with sales teams to enhance category performance and sales.

Requirements

• Bachelor's degree in related field and/or equivalent training and work experience.
• Minimum of 5 years' experience in the beverage alcohol and/or CPG industry.
• Minimum of 3 years' experience in a Category Management role in the CPG industry.
• Experience using Syndicated and Retail POS (i.e. Nielsen, IRI, etc.), and Depletion data.
• Expert PC skills using MS Office and other various computer programs including presentation software.
• Systems expertise in Excel, Access or Power Pivot, PowerBI and JDA/Prospace.
• Results-oriented professional with verbal/written communication skills using diplomacy and discretion.
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines.
• Analytic and Reporting skills.
• Utilize sound judgement and problem-solving skills.

Nice To Haves

• Knowledge of commonly used concepts, practices, and procedures within the beverage alcohol field.

Responsibilities

• Develop and present Beer, Spirits, and Wine schematics to Key Independent and Chains accounts.
• Analyze brand trends for the use of creation of shelf schematics.
• Create computer generated shelf schematics for new and existing businesses including Floor layouts, Endcaps, Shelf segments, Cold space, Proposed test concepts, and Total Store planograms.
• Participate in benchmark planogram validation.
• Curate and deliver consumer and shopper insights to support recommendations.
• Identify challenges and opportunities and propose recommendations to improve category sales and performance.
• Engage with Sales Teams to identify Brand/Category opportunities within accounts.
• Assist on sales calls for new and existing accounts to help create category development proposals.
• Work with key independent and chain retailers to determine brand/category opportunities and develop action strategies that align with retailer's overall strategy.
• Maintain data information sources which align with category management output processes.
• Own all category analytics and supporting resources.
• Analyze Sales Scan Data, Nielsen/IRI Data, NABCA, consumer panel and depletion data.
• Evaluate category and segment performance using scorecards, assortment analysis tools, pricing analysis reports and post promotion analysis.
• Maintain key reference files, Master store lists, Item lists, Authorizations, Store clusters.
• Partner with regional category leadership to establish space planning libraries and ways of working.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree