Category Management Manager, PepsiCo Foods, Target

PepsiCo • St. Louis Park, MN

3d

About The Position

We are PepsiCo

PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, to LIFEWTR, to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world.
Innovation is a critical way we impact the market, as well as communities around the globe. We believe there is value in products, people, and planet. And we strive to make a difference by creating solutions that leave a lasting positive footprint.

Our culture is inspired by our employees. No two days are the same; we’re dynamic and full of passionate teams adopting new ideas through our collaborative spirit. At PepsiCo, What Makes You Unique, Makes Us Better!
The North American Insights & Intelligence organization brings the best of our consumer and customer-oriented teams together under one roof for our entire PepsiCo portfolio. These teams include Shopper Analytics & Insights, Consumer Insights, Marketplace Insights, Category Leadership and Space. This approach allows us to build best-in-class capabilities, develop deep functional expertise and offer focused programs to drive growth with our customers. We’re proud to be named by our customers as the #1 CPG to work with for eight straight years, as measured by Kantar PowerRankings.

As an Associate Category Manager, you will deliver strategic insight in support of the PepsiCo Foods Team while partnering with an enterprise customer. Specifically, this role will work to identify market trends, competitive threats, brand strategies and customer strategies in order to increase sales and market share.
Your primary responsibility is to lead, enhance, and grow the PepsiCo Foods Insights relationship with key stakeholders (PepsiCo Sales leaders and Target Buyers) by being a thought leader and “go-to” resource for all category, shopper and consumer trends, and merchandising solutions. Use shopper specific granular analytics from multiple data sources across markets, shoppers, and consumers to make business-building recommendations for category growth.
Your secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior and interactions across products, geographies, cohorts, and occasions through syndicated data like Circana. This analysis will be used to drive the customer's learning agenda.
As an Associate Category Manager within North American Insights & Intelligence, you have an opportunity to make immediate impact in a changing foods category landscape. You will use consumer, customer and market insights in Customer Team strategies, category strategies and planning, customer communication, and initiatives that enhance brand and category performance. This work includes new product introductions, pricing analyses, seasonal reviews and programs, promotional planning and evaluation, consumer usage analyses, and assessments of the impact from assortment changes on category and brand growth.

Requirements

• Bachelor’s Degree required, MBA a plus
• 3 + years of Category Management / Insights within the consumer packages goods industry
• 3-5 years’ experience in analyzing and interpreting data
• Demonstrated analytical, critical thinking and thought leadership skills
• Strong PC skill set (Excel, PowerPoint, Word)
• Experience with standard data resources and solutions (Circana/NielsenIQ, Panel, RSI)
• Strong communication and presentation skills, ability to interact confidently and effectively with team members, management and the customer
• Collaboration is essential in this role as the person will work very closely with account sales leads, cross-functional teams as well as the retailer directly
• Strong planning/organizing skills; the ability to manage multiple initiatives simultaneously
• Must be eligible to work in the United States

Responsibilities

• Utilize syndicated consumer and market data for the purpose of uncovering compelling insights for line reviews
• Leverage shopper and consumer insights in the development of category strategies and retailer relevant sell stories
• Integrate information from many sources and develop actionable insights and recommendations
• Provide expert analysis and insight to Sales Team members so they can effectively make optimal decisions in the marketplace, and share that learning across the broader organization
• Keep abreast of developments and best practices in category management. It is expected that you will pursue the knowledge needed to improve departmental capabilities and improve professional competence
• Participate in account strategic planning process
• Act as a strong, clear, objective, and inspiring voice of enterprise Customer Team

Benefits

• The expected compensation range for this position is between $93,500 - $156,450.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees