About the position
The Farmer’s Dog is seeking an entrepreneurial, strategic, and customer-centric Category Lead to grow a new product category. This role involves designing a growth strategy, managing the P&L, and executing experiments to scale the business. The ideal candidate will collaborate across various teams and be involved in all stages of the product life cycle, from ideation to commercialization.
Responsibilities
- Develop and execute the category strategy and physical and digital roadmaps.
- Set objectives and success metrics and strive to exceed them.
- Build and run forecasts and work closely with finance to align these forecasts with business goals.
- Work alongside R&D and Operations to take new products from ideation to commercialization.
- Integrate into existing data and technology infrastructure to build world-class customer experiences.
- Scale the business by designing experiments, determining channel strategy, optimizing operations, and managing financial performance.
- Champion a strategic experimentation culture that balances incremental building and big bets.
- Build a best-in-class function that embodies TFD cultures and strives for excellence.
Requirements
- Proven expertise in building and scaling a consumer business from 0 to 1.
- Ability to roll up sleeves and dig into details while also seeing the big picture.
- Comfortable executing tasks independently and leading through a team.
- History of making holistic, data-driven, and strategic decisions.
- Direct and caring communicator who believes in unlocking colleagues’ impact.
- Ability to thrive in ambiguity and embrace change.
Nice-to-haves
- Experience in physical retail and working with leading consumer retailers.
Benefits
- Dog-friendly office in Greenwich Village.
- Market-competitive compensation and equity packages.
- Comprehensive Healthcare, Dental, and Vision.
- Company supported mental health benefits.
- 12 week paid parental leave.
- Competitive 401k plan with company match.
- Flexible PTO.
- Discounted fresh food for your pup.
