Category Analytics Lead, Roundel - Baby and Home Care

Target•Minneapolis, MN

7d•Hybrid

About The Position

A role within Roundel is an opportunity to be part of a priority business for Target. Roundel is Target's retail media business, a sell-side business built on the principles of first party (people based) data, brand safe environments, and proof that our marketing programs drive business results for our clients. We are here to accelerate a key growth initiative for Target and to lead the industry to a better way of operating. As a Category Analytics Lead (CAL) on the Performance & Insights team, you will serve as a senior individual contributor and category authority for Baby and Home Care, owning the category-level insight agenda and acting as a strategic thought partner to performance & insights peers, sales teams, merchants, and other enterprise stakeholders. You will operate at the intersection of business strategy, advanced analytics, and influence, translating complex data into scalable insights that shape category direction, inform go-to-market decisions, and drive measurable performance outcomes. This role requires deep category expertise, strong analytical rigor, and the ability to influence decisions without direct people leadership. This position reports to a Director, Performance & Insights. Core responsibilities of this job are described below. Job duties may change at any time due to business needs.

Requirements

Minimum 7 years of proven digital media analytics, insights or consulting, marketing experience or equivalent experience engaging directly with clients including senior-level stakeholder engagement
Hands-on experience building and applying statistical and predictive models (e.g., regression, time-series, uplift/causal models, propensity/scoring, forecasting)
In-depth understanding of the digital media marketplace, including proven experience with incrementality and multi-touch attribution methodologies
Proven ability to translate ambiguous business questions into structured analytical approaches and to influence decisions in a matrixed environment.
Methodical, well-organized, and detail-oriented with passion to drive results and thrive in an ambiguous environment
Excellent written and verbal communication skills
Advanced SQL experience writing complex queries and working with large transactional, media, and digital datasets
Advanced knowledge of Microsoft Excel and PowerPoint
Experience with data visualization tools (Domo, Data Studio, Tableau)
Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)

Benefits

In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.
Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
We care about and invest in you as a team member, so that you can take care of yourself and your family.
Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

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