Category Analyst (CPG)

Crossmark•Lewisville, TX

3d•Hybrid

About The Position

This is a #Hybrid position, open #Anywhere in the United States – in office 3 days a week . You will analyze internal and external data for key national customers and play a key role in the sales planning process .

Requirements

Possess excellent written and verbal communication skills , and must be able to communicate with others effectively .
Intermediate skills in Excel
Organize and manage multiple, time-sensitive projects.
Work well in a team setting and with various levels within the organization.
Ability to translate broad trends to specific implications.

Nice To Haves

Experience working with sales and/or customer development, including channel development, merchandising, and trade relations, is preferred

Responsibilities

Conduct a broad range of strategic business planning, including, but not limited to, category management, space management, product evaluation, promotion planning and evaluation , trade funds evaluation, and resource allocation.
Analyze retailing and shopper/consumer behaviors , including building insights and data-driven strategies, leveraging macro-economic, consumer, and retail insights, leading to clear implications and recommendations.
Identify, measure, and quantify our brands and competitors’ trends and opportunities. Includes creating and maintaining weekly/monthly reporting vehicles.
Enhance business operations through the development of consultative insights and presentations directed towards generating increased sales .
Manage the use and application of syndicated and non-syndicated data resources like POS, Circana, Nielsen , etc.
Strategically leverage analytical insights to further the growth of the category & identify merchandising growth opportunities.
Understands CROSSMARK capabilities/processes and can recommend insights-based actions that generate incremental revenue for CROSSMARK .
Develop and share best practices (templates/analyses/methodologies)
Be recognized internally and externally as a thought leader in category management insights and trends.
Coordinate efforts with the field Insights team to manage the completion of national client presentations and analyses.
Analyze & present post-promotion analysis, quantifying impact to brand and category.