Category Advisor Manager

PetIQ•Rogers, AR

About The Position

The Category Advisor Manager serves as the lead objective, insight-driven partner to Walmart merchants, responsible for delivering category growth through a combination of strategic advisory and hands-on execution. This role leads category recommendations and execution across modulars, assortment, omni performance, and item content while ensuring compliance with Walmart’s Category Advisor guidelines. The Advisor will be responsible for the following Walmart categories: C73 Dog Wellness, C74 Pet Training & Cleaning, C75 Pet Health & Wellness (Combo Mod), C76 Dog Flea & Tick, and C89 Pet Grooming. The Advisor translates data into action, drives measurable category outcomes, builds and executes modular drawing and submission, and develops credibility as a trusted, unbiased expert.

Requirements

Bachelor’s degree in Business, Analytics, or related field
7–10+ years in Category Management, Shopper Insights, or related CPG roles
Direct Walmart or Sam’s Club Category Advisor experience
Demonstrated experience with modular development and space planning
Strong expertise with syndicated data, POS, and analytics tools

Nice To Haves

Prior experience as a Walmart Category Advisor or on a dedicated Walmart team
Experience with Walmart tools (Retail Link/Scintilla, Item 360)
Strong omni-channel and digital shelf experience
Experience in consumables, pet care, or health & wellness

Responsibilities

Serve as a neutral, category-first advisor to Walmart merchants, ensuring all recommendations are focused on total category growth, not PetIQ-specific outcomes
Deliver insights that help Walmart anticipate and respond to customer needs, improve in-stocks, and simplify the shopping experience
Present recommendations directly to merchants and influence category decisions through fact-based storytelling
Lead modular strategy development, including: Demand clustering and assortment by cluster/footage Space allocation and productivity optimization
Support modular drawing, validation, and iteration, including: Item inputs, attribute definition, and ranking logic Tradeoff decisions and assortment refinement Proofing and exporting modulars for execution
Deliver pre- and post-modular analysis to quantify impact
Own development of Omni Category and Item reporting, including: Sales, share, trends, and gaps New item performance and inventory position Digital penetration and omni-channel performance
Provide item-level insights to accelerate category performance, not just reporting outputs
Lead improvements in Item 360 content quality, including: Product titles, descriptions, imagery, and attributes
Conduct competitor site walks and identify digital shelf gaps
Provide actionable recommendations to improve search performance and conversion
Ensure alignment with Walmart product style guides and content standards
Deliver Omni customer insights using: Reviews, purchase behavior, and social signals Primary and secondary research
Conduct competitive analysis across: Pricing, assortment, promotions, and digital positioning
Integrate macroeconomic context and shopper sentiment into category recommendations
Develop and deliver recurring reporting that includes: Category performance and key drivers Assortment changes and productivity Promotion and pricing insights Pre/post modular impact analysis
Translate reporting into clear, actionable recommendations, not just dashboards
Lead and develop the Associate Category Advisor, ensuring high-quality execution across: Reporting Modular builds Data preparation
Own final recommendations and merchant-facing communication
Ensure compliance with Walmart Category Advisor Program requirements