Product Management - Card Product Manager - Full Time - Remote (AK,AZ,So.CA,FL,NV,TX,WA,WY)

Nuvision Credit Union•Anchorage, AK

1d•$85,288 - $155,873•Remote

About The Position

Reporting to the VP of Product Development, this strategic role will effectively execute product management, market research and lifecycle marketing for our credit and debit card products to achieve organizational goals and objectives. Charged with innovation and development of new products, this role develops and drives the strategic vision and realization of results. Directs and utilizes financial analysis, predictive modeling, and market research resources to quantify opportunities and develop business justifications for initiatives.

Requirements

4-6 years of credit card/debit product management and cardholder lifecycle management; building promotional programs; leading cross- functional teams to pilot/test, measure and implement new products and functionalities.
4-6 years of experience with direct to consumer marketing in the banking industry or combination of consumer packaged goods plus other industries.
Understanding of integrated marketing campaigns involving direct mail, email, and online marketing with statistical measurement of results by a data scientist team.
Experience creating and managing innovative, leading-edge programs with proven results.
Bachelor’s degree in related field or a combination of education and experience which provides a level of skill and knowledge necessary to satisfactorily

Responsibilities

Assess the effectiveness of the credit card/debit product in delivering against diverse cardholder needs, relative to the competitive landscape.
Manage existing product lines and develop strategy and prioritization for growth.
Keep strong pulse on changing cardholder preferences and industry trends to identify opportunities to develop new products or enhance positioning, pricing, promotion, and benefits of existing products.
Drive flawless execution of new credit and debit card product launches.
Define product requirements and rollout plan, based on cardholder insights, knowledge of competitive and industry trends, and financial goals.
Serve as the Project Sponsor/Owner and work with project management professionals to create and manage project plans, addressing necessary IT, marketing, channel, and compliance components.
Develop and collaborate on new credit and debit card product, channel, and business partner proposals—from initial ideation through performance evaluation--for the effects on growth, effectiveness and business profitability.
Leads the strategic planning unit on vision and value proposition within the Commerce Super-Community framework.
Maintaining and evolving the value proposition to remain relevant to cardholders.
Partner closely with other line of business resources: Marketing, Systems, Finance, Risk, Compliance, Legal and IT teams where appropriate to execute new programs.
Direct responsibility for the entire portfolio of credit card balances including pricing strategy and profitability, always maintaining credit risk within the parameters of our risk appetite, and objectives as stated in our annual business plan as well as Strategic Plan.
Proactively address both short term and projected long term purchase volume and revenue variances within the line of business.
Identify and validate possible reasons for variances through engaging the Data Science team, develop appropriate reporting and data analysis, conduct research with cardholders, etc.
Develop actionable initiatives to successfully address variances.
Monitor key performance indicators and regularly report portfolio performance to senior management.
Bring forth new ideas and initiatives to address key opportunities/risks.
Develop compelling business plans to obtain management support and funding.
Assists with maintaining Credit Union’s compliance with all applicable federal and state regulations.
Supports and participates in continuous improvement activities.
Represents the Credit Union in a positive and professional manner.
Maintains member, team members and other sensitive information with confidentiality.
Treats co-workers and members with respect.
Supports member relations and events that promotes member centric experiences.
Other related duties as assigned.