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The Content and Writing Specialist role is accountable for working with team leaders to develop strategy, content, and written materials to be used across multiple channels, both internally and externally. His/her work supports Business Development growth goals and partnership pursuits including the management of writing assigned Portfolio (subset) of health plan/state new business and retention proposals, market engagement assets and collateral, and presentation development. The Content and Writing Specialist is responsible for staying on top of new opportunities, prioritizing and managing that stream of information for his/her assignments, and leveraging learned knowledge from competitive intelligence, sales, government relations and capture proposal management channels, to maximize content messaging and impact for audience. He/she will be skilled at writing persuasive, thought provoking, detailed and meaningful content that motivates conversion with potential partners, informs the larger organization, celebrates successes, and drive awareness of our mission, capabilities, and efforts to external stakeholders. He/she should constantly seek ways to improve offerings that compel partners, evaluators, and stakeholders.