Cannabis Marketing Manager - Northeast Region

iAnthus Capital

About The Position

This Regional Marketing Manager position supports our Northeast Operations in NJ, NY, MD, MA. iAnthus Capital Management is a multi-state operator advancing the cannabis industry through cultivation, processing, and retail excellence. Cannabis is redefining sectors from healthcare to consumer packaged goods, and our mission is to build the most valuable brands and operational network nationwide. At iAnthus, we foster learning, career development, innovation, and collaboration. You will work alongside industry experts in an environment that values flexibility, professional growth, and meaningful contribution. You are a creative, energetic, and highly organized field marketer who thrives in fast-paced environments and enjoys connecting directly with consumers and retail partners. You understand how to bring a brand to life through engaging experiences, exceptional retail execution, and strong relationship-building. You combine creativity with discipline, ensuring all field activity is compliant, impactful, and aligned with sales and marketing goals. You are confident, adaptable, and capable of managing multiple activations, communications, and reporting requirements with professionalism and enthusiasm. The Regional Marketing Manager role focuses on developing innovative approaches to driving consumer traffic, enhancing the in-store experience, and ensuring alignment between marketing strategies & commercial goals. Partnering closely with the VP of Revenue of Planning, this role integrates marketing efforts across channels to maximize customer engagement and brand loyalty. This position requires a deep understanding of consumer behavior, retail trends, and multi-channel execution, with the ability to balance creativity and data to drive results. Success comes from translating strategy into execution that moves revenue, traffic, and customer retention. This role reports into the Senior Manager of Marketing for iAnthus.

Requirements

Positive, high-energy attitude with a team-first mindset
Strong communication, presentation, and interpersonal skills
Highly organized with excellent attention to detail
Ability to think creatively and execute efficiently
Strong understanding of regulatory compliance in cannabis
Comfortable managing field events, retail interactions, and cross-functional activities
Data-driven with the ability to track, measure, and report ROI
Confident leading consumer-facing initiatives and training sessions
Hands-on experience with the Dutchie POS
Proven ability to recruit, manage, and scale a brand ambassador program to drive local awareness, traffic, and sales
Strong working knowledge of cannabis marketing regulations across Massachusetts, Maryland, New Jersey, and New York, with the ability to execute compliantly
Clear understanding of the end-to-end marketing workflow – from brief creation and asset development through digital execution (email, SMS, web, in-store) and performance measurement
Experience operating within dispensary retail marketing environments, including promotions, merchandising, and local store marketing execution
Demonstrated ability to manage marketing budgets, evaluate performance, and optimize campaigns based on ROI and key retail KPI’s

Responsibilities

Designing and executing marketing campaigns to increase foot traffic, drive sales, and build customer loyalty
Ensuring retail marketing initiatives align with the brand voice, values, and overall strategy
Developing and managing in-store promotions, events, and activations that drive engagement and revenue
Collaborating with dispensary teams to create compelling product stories and campaign execution
Leveraging customer feedback, sales data, and market trends to optimize marketing strategies and improve KPI’s
Build and manage relationships with vendors, agencies, and partners to deliver high-quality execution
Integrate digital and in-store marketing efforts, including loyalty programs, mobile app, and social media campaigns
Manage regional marketing budgets with a focus on efficiency, ROI, and measurable outcomes
Partnering with regional leaders to ensure consistent execution and performance across locations
Have fun…

Benefits

20 days of accrued Paid Time Off
Ten Paid Holidays
Paid Sick Leave
Paid Parental Leave
Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
Employer-Paid Short-Term Disability and Life Insurance
Wellness Program
Employee Assistance Program for employees & family members
Employee Discounts
Opportunity to work in a fast-growing industry where your creativity and execution directly influence success