Campus Visit & Events Coordinator

Bluefield College•Bluefield, VA

43d

About The Position

The Coordinator of Campus Visits & Events is responsible for creating an exceptional and consistent first-impression experience for prospective students and families visiting Bluefield University. This position manages all campus visits, oversees large-scale recruitment events, coordinates with academic and athletic departments, and supports the university's overall enrollment goals. The Coordinator serves as the primary point of contact for campus visits and plays a key role in shaping visitor perception of the institution's mission, culture, and academic offerings.

Requirements

A personal faith in Jesus Christ and a commitment to the mission of Bluefield University.
Bachelor's degree preferred; equivalent professional experience considered.
Demonstrated experience in admissions, hospitality, event management, or a related customer-facing field.
Demonstrated ability to plan, organize, and execute campus visits or events with strong attention to detail and follow-through.
Demonstrated ability to communicate clearly and professionally in both written and oral formats with students, families, colleagues, and campus partners.
Proficiency with computer systems, scheduling tools, CRM platforms, or the ability to learn new software quickly.
Ability to lead, train, and work collaboratively with student ambassadors and other campus stakeholders.
Commitment to delivering excellent hospitality and creating a welcoming, mission-centered experience for prospective students and their families.

Responsibilities

Manage all aspects of the daily campus visit program.
Greet and host visiting families with a warm, professional, and mission-forward approach.
Develop personalized itineraries that may include faculty appointments, campus tours, class observations, and financial aid meetings.
Train, schedule, and supervise student ambassadors who assist with campus tours and hospitality.
Maintain visit scheduling systems and ensure timely confirmations, reminders, and follow-up communications.
Ensure campus visit materials, signage, and spaces reflect high-quality standards.
Plan and execute major on-campus recruitment events, including Open House, Ram Day, group visits, and academic showcase events.
Coordinate event logistics such as space reservations, staffing, registration, parking, catering, and materials.
Collaborate with Marketing & PR to ensure promotional materials, event webpages, and messaging align with the university's branding.
Provide post-event analysis and recommendations for improvement.
Serve as the Admissions point of contact for athlete visit coordination.
Provide check-in, welcome materials, and optional ambassador support for athletic visits as requested by coaching staff.
Ensure clear communication and coordination between Admissions and Athletics regarding visit schedules and expectations.
Build relationships with local and regional high schools, churches, homeschool groups, and community partners to promote visit opportunities.
Support Admissions Counselors by inviting inquiries and prospects to visit campus through coordinated outreach campaigns.
Represent Bluefield University at select recruitment events and on-campus functions when needed.
Use the university's CRM system to accurately record visits, event attendance, and follow-up communication.
Prepare admissions materials, packets, and event supplies.
Provide high-level customer service via phone, email, and in-person communication.
Assist with general admissions operations as assigned.