Campaigns & Programs Intern

the Ad Council

5h • Remote

About The Position

The Campaigns & Programs team oversees all aspects in developing fully integrated public service communications campaigns. Key areas of responsibility include working with internal and external stakeholders, including creative and media agencies, tech, media and marketing partners, nonprofit, philanthropy and government partners from the strategic planning phase through campaign production, launch, distribution, and program evaluation.
To learn about the campaign development and evaluation process, interns are fully integrated into the Campaigns & Programs team and are encouraged to attend both internal and external meetings, as well as activities like remote or in-person film shoots and consumer research when possible.

Requirements

• A curious learner with a concentration in the social sciences, communications or non-profit marketing & advertising.
• Strong interest in social issues and passion for making an impact
• Interest in social impact marketing and advertising
• Enthusiasm and commitment to encouraging diverse and unique perspectives in creative work
• Excellent communication skills (verbal and written).
• Strong organizational and analytical skills.
• Excellent computer skills with knowledge of Microsoft Office Suite (Outlook, Word, PowerPoint, Excel, Teams) and Canva.
• Understanding of social media marketing.
• Team player and independent worker.

Responsibilities

• Assist with the management of timelines and project next steps to keep campaigns moving forward with internal and external stakeholders.
• Assist with analysis and reporting related to social and website (and other digital products) efforts, donated media, and overall campaign impact.
• Review industry and academic research on marketing trends and social marketing effectiveness.
• Analyze “competitive” campaigns and programs.
• Assist in activating and connecting internal cross-functional stakeholders including digital product management, insights and analytics, marketing and communications, media strategy, etc. to contribute to campaign and project success.
• Collaborate with other Ad Council interns for a summer-long project to identify the next pressing social issue to become an Ad Council campaign. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed