Campaigns Manager

Xtium

1d•$90,000 - $115,000•Remote

About The Position

XTIUM is looking for a B2B Campaign Manager, who will be responsible for developing, executing, and managing cross-functional, integrated campaigns that span advertising, digital, email, and events—all supported by engaging content that attracts our target audiences. Our ideal candidate has a proven ability to create, drive and manage campaign and communications strategies across the organization, curate content on a B2B enterprise level, and develop content that raises awareness, generates interest, and create demand. In this role, collaboration with Product Marketing and Digital Marketing/Lead Gen is critical. Ideal candidates have strong interpersonal skills and determination to provide the best possible experience to our customers and coworkers. They strive to make the future of work better, driven by the willingness to both teach and learn. They are trailblazers that are not afraid to take the road less traveled while being dynamic, optimistic, accurate, well-organized, and ambitious about developing as a professional.

Requirements

Bachelor’s degree with minimum 8 years in a content or communications role.
Experience creating content for the web and growing a social audience.
Editorial mindset that seeks to understand what audiences consume and how to create it.
Ability to analyze and present content and social performance at an executive level.
Self-directed and ability to prioritize, action-oriented, and energetic problem-solver.
Critical and analytical thinker, proactive in proposing tests, ideas, solutions, optimization tactics, and channel strategies.
Excellent organization, task, and project management skills.
Strong interpersonal and communication skills, both written and verbal.
Experience with HubSpot or similar CMS.
Proficient in Microsoft Excel and PowerPoint.

Nice To Haves

Experience with SaaS, Virtual Desktops (DaaS), MSFT Teams, Cisco WebEx, Unified Communications or Contact Center as a Service is a BIG plus.

Responsibilities

Define the segmentation of the target markets and buyer personas while working closely with product and marketing teams to build a compelling narrative for the solution that addresses our buyers’ needs and differentiates us from the competition.
Collaborate with key stakeholders (Sales, Business Development, Product Marketing, Channel Marketing) to identify new approaches and target audiences and develop strategies and tactics accordingly.
Develop and manage an integrated strategy that leverages a variety of channels (e.g., advertising, digital marketing, email marketing, events, partner co-marketing) to reach and engage XTIUM’s target audience
Develop content pillars that clearly define the company’s services and expertise based on persona, vertical and solution.
Create a combination of short- and long-form content that engages our target audience and sets them on a path to conversion into a sale or renewal while ensuring content is consistent with XTIUM’s new brand voice, style, and tone.
Develop and manage an editorial calendar that supports sales objectives while resonating with target personas.
Plan, produce, and publish content throughout the marketing funnel in collaboration with teams including demand generation, marketing services, and PR for all lead generation initiatives across multiple channels.
Own analyst relations and outreach with various technology partners.
Manage and maintain information to be shared with Sales team through bi-weekly meetings or other mediums as defined by the business.
Take the lead on working with cross-functional partners to maintain and update marketing and sales collateral to ensure they are up-to-date and consistent with current branding and messaging.
Work with various technology partners to co-brand marketing assets and plan, implement and report on co-branded marketing campaigns using partner market development funds (MDF).
Manage Partner MDF budget, reporting and lead data as required.
Drive strategy and own content efforts including white papers, executive briefs, webinars, email promotion, social media posts, partner co-branded content, case studies, guides, and more as required.
Manage and update content library including external collateral as well as key internal positioning/messaging resources.
Ability to work closely with contracted writers for blogs, press releases, sales assets, and more.