Campaign Operations Specialist

Teachstone

About The Position

We are looking for a detail-oriented and tech-savvy Campaign Operations Specialist to join our Marketing team, serving as the technical engine for our marketing initiatives. In this role, you’ll ensure our marketing database is pristine, our campaigns are impactful, and our strategies are data-driven. You will be responsible for the technical and analytical aspects of marketing campaign execution, translating high-level marketing strategies into technical builds, including email workflows, landing pages, and audience segmentations. Your goal is to ensure every campaign is delivered on time, accurately, and with full data visibility.

Requirements

Experience: 4+ years in marketing or digital operations. Direct, hands-on experience with HubSpot and Salesforce is required.
Technical Aptitude: Proficiency in HTML/CSS (for email/landing page troubleshooting) and a deep understanding of marketing automation logic.
Detail-Oriented: A "measure twice, cut once" mindset with a high degree of accuracy under tight deadlines.
Project Management: Ability to manage multiple projects simultaneously using tools like Asana, Monday.com, or Trello.
Communication: Strong ability to document technical processes clearly for non-technical stakeholders.
Compliance: Foundational understanding of marketing privacy laws (GDPR, CAN-SPAM, CCPA).
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Nice To Haves

Certifications: HubSpot Academy (Marketing Software or RevOps), Google Analytics, or Salesforce Administrator.
Data Literacy: Intermediate experience with Excel/Google Sheets (pivot tables, VLOOKUPs/XLOOKUPs).

Responsibilities

Campaign Architecture in Hubspot: Design, build, and launch automated workflows, multi-channel campaigns and nurture programs, including creating key elements like landing pages, email templates, and forms.
End-to-End QA: Lead rigorous quality assurance for all campaign assets, ensuring 100% accuracy across tracking tokens, UTM parameters, link functionality, and device rendering.
Audience Governance: Build and maintain sophisticated segmentation and suppression lists to ensure high engagement, minimize fatigue, and protect the customer experience.
Database Hygiene: Monitor and maintain the health of the marketing database, enforcing data standards and brand governance across all automated touchpoints.
Data Orchestration: Manage the seamless flow of data between HubSpot, Salesforce, and third-party tools, ensuring lead attribution and handoff processes are flawless.
Cross-Functional Execution: Act as the technical bridge between Demand Gen, Customer Marketing, Product Marketing, and Sales to translate marketing goals into actionable execution plans.
Lifecycle Management: Partner closely with Customer Marketing to build onboarding and renewal tracks while ensuring prospects are strategically excluded from customer-facing communications.
Process Optimization: Develop and maintain a library of Standard Operating Procedures (SOPs) and repeatable templates to improve team efficiency.
Performance Reporting: Develop and provide weekly and monthly reports on campaign metrics (open rates, CTRs, conversions) to help the team identify areas for improvement, trends and inform future execution.