Campaign Marketer

Sierra • San Francisco, CA

1d • Onsite

About The Position

At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, France, Singapore, and Japan.
We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.
Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.
What You'll Do:
Own Sierra’s top account program: Lead strategy, execution, and reporting for our top accounts, aligned with Sales and Marketing Ops. Drive deal acceleration through account-specific messaging, content, and campaigns. Partner with AEs to deeply understand account priorities, deal dynamics, and expansion opportunities.
Operate as a marketing generalist: This is a small but mighty team, so no task is too small or too strategic. You’ll own everything from creating landing pages and developing content to setting up campaigns and analyzing results. You’re excited to shape Sierra’s presence globally and thrive in ambiguity as we scale.
Build high-impact account experiences: Develop tailored assets across the buyer journey, one-pagers, landing pages, and personalized content. You’ll identify patterns across accounts and translate insights into reusable plays, messaging feedback, or thought leadership where appropriate.
Leverage events & hospitality: Partner closely with the Events team to design curated TAP experiences within larger moments (e.g., executive dinners, customer onsite visits, flagship conferences). Help define what a “Top accounts track” looks like for priority events and when bespoke experiences are worth the investment.
Experiment & innovate: Own a dedicated test-and-learn mindset – pilot new ideas like direct mail, bespoke experiences, creative paid placement/OOH, or unconventional account touches. Ability to evaluate what works versus what doesn’t quickly.
Partner with cross-functional peers: Partner with Product Marketing on executive- and industry-specific positioning. Work with GTM Ops to ensure clean targeting, tracking, and reporting at the account level. Collaborate with Campaigns to selectively amplify ABM insights into broader efforts.

Requirements

• 7+ years of B2B marketing experience at high-growth SaaS or AI companies.
• Proven experience in ABM, campaigns, or content/product marketing with a strong grasp of multi-channel planning and execution.
• Experience tailoring messaging to executive buyers and industries, or working with ABM-style personalization is a major plus.
• Passion for helping Sales succeed by creating beautiful and differentiated assets for them, while also creating and delivering the enablement programs to help them leverage those assets.
• Comfortable leading projects from strategy to execution—“soup to nuts”—with high attention to detail and tons of hustle.
• Strategic problem solver with strong analytical and storytelling skills.
• Experience managing external vendors and agency partners
• Expertise in Salesforce and Slack.
• Strong communication and presentation skills, with an excellent ability to connect through writing, presentations, and storytelling.

Nice To Haves

• Executive marketing, Product marketing experience, Content marketing experience.

Responsibilities

• Own Sierra’s top account program: Lead strategy, execution, and reporting for our top accounts, aligned with Sales and Marketing Ops.
• Drive deal acceleration through account-specific messaging, content, and campaigns.
• Partner with AEs to deeply understand account priorities, deal dynamics, and expansion opportunities.
• Operate as a marketing generalist: This is a small but mighty team, so no task is too small or too strategic.
• Build high-impact account experiences: Develop tailored assets across the buyer journey, one-pagers, landing pages, and personalized content.
• Leverage events & hospitality: Partner closely with the Events team to design curated TAP experiences within larger moments (e.g., executive dinners, customer onsite visits, flagship conferences).
• Experiment & innovate: Own a dedicated test-and-learn mindset – pilot new ideas like direct mail, bespoke experiences, creative paid placement/OOH, or unconventional account touches.
• Partner with cross-functional peers: Partner with Product Marketing on executive- and industry-specific positioning.
• Work with GTM Ops to ensure clean targeting, tracking, and reporting at the account level.
• Collaborate with Campaigns to selectively amplify ABM insights into broader efforts.

Benefits

• Flexible (Unlimited) Paid Time Off
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension) with Sierra match
• Parental Leave
• Fertility and family building benefits through Carrot
• Lunch, as well as delicious snacks and coffee to keep you energized
• Discretionary Benefit Stipend giving people the ability to spend where it matters most
• Free alphorn lessons

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed