Campaign Manager

LaunchDarkly

1d•$116,000 - $187,000

About The Position

We are seeking a marketing campaign manager to help build and scale the Integrated Campaigns function at LaunchDarkly. The Campaign Manager will plan, build, and optimize LaunchDarkly marketing campaigns, with the primary objective of generating pipeline and revenue with new business accounts. This role will utilize full-funnel ABM campaigns across multiple channels to generate awareness and demand, enable sales to generate new selling opportunities, and accelerate existing opportunities to become customers. The ideal candidate will combine a deep understanding of demand generation and ABM frameworks, a proven track record of collaboration and influence across marketing, sales, and operations teams, and a desire to support the build of a critical function from the ground up.

Requirements

8+ years of experience in B2B marketing, integrated campaigns, and ABM, including experience building new campaigns from the ground up.
Proven ability to translate strategic business goals into executable marketing programs that deliver measurable results.
Strong understanding of B2B demand gen and ABM frameworks, with experience applying them to develop effective campaigns.
Skilled at leading through influence and alignment across cross-functional stakeholders to drive coordinated campaign execution.
Deep experience partnering with Sales, Product Marketing, and Revenue Operations on pipeline generation, acceleration and account engagement strategies.
Excellent communication and stakeholder management skills, with the ability to convey complex ideas clearly across teams.

Nice To Haves

Experience in B2B SaaS or high-growth technology environments strongly preferred.

Responsibilities

Lead the planning, build, and optimization of customer campaigns that support generation of expansion pipeline and revenue.
Utilize account-based methodologies as a core foundation for all campaign activities.
Create full-funnel, multi-channel campaign plans that align messaging to buyer needs and buyer funnel stage, through any marketing channel.
Partner closely with sales teams to identify the right accounts to target, and enable coordinated execution of outreach efforts between teams.
Work with Revenue Operations to refine and operationalize repeatable processes that improve visibility and execution for GTM teams.
Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize.
Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.