Campaign Manager, Paid Social

Publicis Groupe • Burbank, CA

134d • $49,305 - $68,530

About The Position

The role of the Campaign Manager, Social is to flawlessly build, analyze and support paid social campaigns while also supporting audience targeting, investment by platform, and measurement KPIs. The Campaign Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results. This position will focus on boosting engagement for Hulu TikTok & Instagram handles by monitoring paid performance and recommending organic posts based on current social media trends. NOTE THIS IS NOT CONTENT CREATION OR ORGANIC POSTING POSITION.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or equivalent field of study.
• 1+ year of direct social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred.
• Basic Excel skills: comfort with pivot tables is a nice to have.
• Experience in working with large datasets and performing quantitative analysis.
• Demonstrated critical thinking ability.
• Proven ability to manage multiple projects at a time while paying strict attention to detail.
• Self-starter who is comfortable with being flexible in an ever-changing environment.
• Energetic, driven to succeed, team player.

Nice To Haves

• PC proficiency in Microsoft Office Suite of products including Word, Excel, and Power Point.

Responsibilities

• Primary owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts.
• Determine appropriate audience & creative selection, campaign investment by channel, and measurement KPIs.
• Provide consistent optimization for engagement of evergreen & cultural moment paid social campaigns to exceed client expectations.
• Crafting paid social strategy based on organic social media trends on Instagram & TikTok.
• Create, review and monitor advertising campaigns across various paid social media channels primarily on Meta and TikTok.
• Recommend, implement, and report optimization recommendations for performance improvements, particularly for engagement performance.
• Assist with managing the client budget tracker and provide actualizations.
• Assist with social reporting needs, including developing insights and recommendations within an active campaign.
• Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
• Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations.
• Brainstorm and implement new ways to improve advertising and engagement on all social platforms, and leverage past learnings & new products on Meta & TikTok to inform strategy and planning.
• Manage internal and external communication during all phases of an active social campaign's lifecycle.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree