Campaign Director, CIO Persona

Workday•Pleasanton, CA

1d•Hybrid

About The Position

The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints. This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story. The Campaign Director will translate complex technology—including Workday’s platform, Finance and HR solutions, AI foundation, and agentic capabilities—into clear, compelling, and differentiated narratives that drive market leadership and demand. This is a senior-level individual contributor role with enterprise impact. You operate as a player-coach through influence: leading the CIO campaign strategy while guiding cross-functional teams across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified, multichannel story is brought to market with precision and scale.

Requirements

10+ years of experience leading global B2B marketing or GTM campaigns, ideally in enterprise technology, AI, or technology-enabled professional services.
5+ years working in a complex, matrixed organization.
8-10+ years of proven experience marketing to CIOs, developers, or technical buyers, and/or leading campaigns for enterprise IT audiences.
Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems.
Proven experience and understanding of key technologies in a modern B2B marketing tech stack (e.g., Salesforce, Marketo, Tableau, Integrate, or comparable tools).
Senior-level individual contributor role requiring a strong leader with executive presence and a hands-on, collaborative approach.
Demonstrated ability to lead, coach, and elevate cross-functional teams without direct authority—setting a clear vision while rolling up your sleeves on strategy, messaging, and key programs.
Exceptional collaboration and influence skills; adept at aligning teams around a global GTM strategy across 20+ markets (through clear direction and enablement, not by directly executing tactics).
Deep experience with integrated, full-funnel campaign design and orchestration from brand through demand.
Ability to leverage insights and analytics to drive campaigns forward pro-actively vs reactively, with a strong focus on pipeline impact and performance optimization.
Strong strategic and optimization mindset, able to use insights to drive campaigns proactively vs. reactively, with a focus on performance and pipeline impact.
Excellent communication and relationship-building skills; able to communicate clearly with stakeholders from ICs to senior executives.
Ability to balance big-picture strategy with hands-on leadership to drive outcomes.

Nice To Haves

Experience translating complex product portfolios into integrated, full-funnel campaigns.
Experience operating in a large, global organization with cross-functional complexity.

Responsibilities

Define and shape the global integrated CIO campaign plan, positioning Workday as the definitive leader in enterprise AI.
Translate a complex matrix of technologies—platform, applications, AI infrastructure, and agentic capabilities—into a single, cohesive market story.
Partner with Solutions Marketing, Product Marketing, and Creative to develop messaging hierarchies, campaign themes, and aligned creative that simplify complexity and differentiate Workday in a crowded AI landscape.
Ensure the narrative connects innovation to tangible CIO outcomes (e.g., governance, security, developer velocity, and enterprise-wide orchestration).
Orchestrate a globally aligned, multichannel GTM approach across digital, content, field, and partner channels—ensuring a seamless, connected customer experience.
Lead campaign enablement so teams understand what to say, how to say it, and when it shows up in the market—supported by clear messaging, guidance, and toolkits.
Act as the strategic hub across Marketing, aligning Product Marketing, Brand, Creative, Digital, Field, and Regional teams to a unified plan and integrated campaign calendar.
Partner closely with global field teams to ensure campaigns support priority motions, goals, and pipeline outcomes.
Work across functions and levels—from individual contributors to senior executives—to ensure comprehensive input, alignment, and governance throughout planning and in-market execution.
Oversee how the campaign shows up across from awareness through demand, across all priority channels and regions.
Identify content gaps and influence the development of high-impact assets that bring the CIO narrative to life.
Build and influence differentiated content that drives brand love and generates demand, partnering with solutions marketing, content teams, customer advocacy, and external thought leaders and partners.
Use competitive insights, internal pipeline analysis, and third-party research to drive cross-functional conversation and ongoing campaign and program optimization.