The Business Unit Manager will manage the assigned Product Line, developing and managing the product line's business plan. The responsibilities of the Business Unit Manager include increasing the profitability of existing products to developing new products for the company. The Business Unit Manager utilizes existing ideas to assist in the development of new ideas based on industry experience and contacts with current and potential customers. The Business Unit Manager must possess business and technical skills, the ability to visualize strategic and long-term objectives, and the drive to make that vision a reality. They must enjoy spending time in the market to understand its problems, and actively engage in innovative problem solving activities. The Business Unit Manager must be able to communicate with all areas of the company and will serve as the internal and external liaison for the assigned product line. The Business Unit Manager directs the Product Line in its daily activities while frequently working with sales and key accounts. Manages the entire product line from strategic planning to tactical activities. Develops the product line by identifying potential products, conducting market research, generating product requirements, determining specifications, developing production timetables, evaluating pricing structures to achieve the product line's financial objectives, creating and implementing time-integrated plans for product introduction, and developing marketing strategies.
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Job Type
Full-time
Career Level
Manager
Industry
Machinery Manufacturing
Number of Employees
501-1,000 employees