Business Unit Director

Holley Performance Products • Bowling Green, KY

430d

About The Position

The Business Unit Director for Tuning at Holley Performance Products will lead the business strategy for the Tuning Category, overseeing sales, marketing, and product development across various brands. This role requires a strategic thinker who can analyze market trends, understand customer needs, and drive growth in the Modern Truck & Off-Road vertical. The Director will collaborate with executive leadership to align product development with revenue goals and establish a reliable product pipeline.

Requirements

• Bachelor's degree in business administration, marketing or other relevant field; MBA or advanced degree preferred.
• Proven experience in product management, preferably in a consumer-focused industry.
• Strong understanding of market research, competitive analysis, and consumer behavior.
• 10+ years of experience in the market segment, with a proven track record of delivering successful products to market.
• 10+ years of experience in a leadership or management role, demonstrating the ability to lead and inspire cross-functional teams.
• Strong strategic thinking and problem-solving skills, with the ability to translate complex ideas into actionable plans.
• Excellent communication and interpersonal skills, including the ability to influence and collaborate with stakeholders at all levels.
• Experience with phase gate process and product management tools.
• Proven ability to make data-driven decisions and leverage analytics to drive product improvements.
• Exceptional organizational skills and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and communicate a clear product vision and strategy for the market segment that aligns with the company's overall goals and market trends.
• Define, prioritize, and execute business initiatives based on business impact by working closely with business unit and product team members.
• Collaborate with executive leadership to ensure the product roadmap supports the company's long-term vision and growth plans.
• Foster a positive and collaborative work environment, ensuring employee engagement and satisfaction.
• Develop a deep understanding of the vehicle aftermarket parts and accessories business, including customers, industry dynamics, technological advancements, and regulatory requirements.
• Identify emerging trends and opportunities that align with Holley's strengths or strategic priorities.
• Develop and execute sales strategies to achieve revenue targets for APR and Dinan brands.
• Build and maintain strong relationships with clients, dealers, and key stakeholders.
• Analyze market trends and customer feedback to identify opportunities for growth.
• Drive marketing initiatives to enhance brand visibility and awareness.
• Collaborate with the marketing team to create compelling campaigns, promotions, and events.
• Ensure consistent brand messaging and positioning in the market.
• Conduct in-depth market analysis to identify and understand competitors' strengths, weaknesses, and strategies.
• Develop and refine the unique selling proposition (USP) for our products, ensuring they stand out in the marketplace.
• Oversee the product lifecycle, from conceptualization to launch, ensuring alignment with market demands.
• Collaborate with the product development team to introduce innovative and competitive products.
• Monitor and analyze product performance, making data-driven decisions for improvement.
• Establish and maintain a comprehensive pricing strategy that reflects market conditions, cost structures, and consumer perception of value.
• Gather and analyze customer insights through various methods such as surveys, interviews, and focus groups to inform product development and positioning.
• Develop and manage budgets for sales, marketing, and operations.
• Analyze financial reports and key performance indicators to make informed business decisions.
• Implement cost-effective measures to maximize profitability.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree