Business Systems Analyst

Great Lakes Mgmt Co•Plymouth, MN

2d•Onsite

About The Position

Join our in-person team at Great Lakes Management as our Business Systems Analyst! The Business Systems Analyst is responsible for owning, implementing, and optimizing core business software systems while supporting sales, marketing, and operational teams across the organization. This role requires a strong understanding of technology, a high level of ownership, and the ability to manage multiple initiatives simultaneously. The analyst serves as a key driver of system adoption, process automation, and data accuracy, ensuring tools and workflows effectively support business objectives.

Requirements

In-person work environment at the Great Lakes Corporate office.
Bachelor’s degree in Marketing, Information Systems, Computer Science, Business or a related field (or equivalent practical experience)
Strong technical aptitude with the ability to quickly learn and manage new software platforms & understand AI capabilities
Experience training, onboarding, and supporting non-technical users
Strong organizational skills and ability to manage multiple priorities simultaneously
High sense of ownership, accountability, and attention to detail
Excellent written and verbal communication skills

Nice To Haves

Experience with HubSpot or similar CRM platforms
Experience with reporting tools, dashboards, and data validation
Experience building automations through Workflows, ETL

Responsibilities

Own administration, training, onboarding, and ongoing accountability for HubSpot across all applicable teams
Champion adoption and consistent usage of multiple enterprise software systems across the organization
Lead implementation of new software platforms in collaboration with site-level teams, maintaining full ownership from rollout through long-term adoption
Serve as a subject matter expert for business systems, providing guidance, best practices, and continuous improvement
Deliver sales enablement through system training, workflow optimization, and ongoing user support
Assist with digital marketing initiatives, including email campaigns (eBlasts), CRM marketing tools, and social media platform onboarding
Support alignment between sales, marketing, and operational systems to ensure clean handoffs and accurate data
Deliver and validate internal reports and dashboards for stakeholders
Ensure accuracy, consistency, and clarity of data prior to external distribution
Collaborate with internal clients to confirm reporting requirements, definitions, and insights
Identify, design, and implement opportunities to automate and streamline business processes
Reduce manual work and inefficiencies through thoughtful system configuration and workflow improvements
Document processes and system logic to support scalability and knowledge transfer
Troubleshoot technical issues quickly, accurately, and professionally while maintaining a supportive and user-focused approach
Work across departments on a wide variety of operational, technical, and strategic projects
Serve as a trusted internal partner with strong communication skills and a solutions-oriented mindset