Business Partner, Marketing, US

Veeam Software•Alpharetta, GA

2d•Remote

About The Position

This role, Corporate Technology Business Partner, will act as a business process analyst and product owner supporting Veeam’s Marketing capability areas — including Corporate Marketing, Web, Customer Marketing, and Corporate Communications. You will lead the intake, prioritization, and execution of technology solutions across these domains, ensuring that digital tools, platforms, and processes enable measurable outcomes. This role is ideal for someone who thrives at the intersection of marketing and technology and can translate evolving business needs into structured roadmaps, workflows, and delivered capabilities. There will be some travel a few times a year. This role is remote within the US, but we are prioritizing candidates based in Eastern time zone for team alignment.

Requirements

5+ years of experience in a role involving product ownership, business analysis, or marketing technology enablement
Business Domain Knowledge – Strong understanding of B2B marketing functions, including content marketing, web, and brand communications
Demonstrated ability to define and manage a product backlog, write user stories, and deliver iteratively using agile methods
Stakeholder Engagement & Influence – Build credibility with senior marketers, creative teams, digital teams, and technical partners
Process Analysis & Optimization – Capable of streamlining campaign ops, marketing workflows, and cross-functional execution processes
Business Capability Management – Understands the evolution of key marketing capabilities and how tech can support maturity
Facilitation & Communication – Leads conversations that align business goals and technical constraints; documents clearly and communicates effectively
Familiarity with enterprise tech platforms supporting digital experience, marketing AI implementations, or marketing communications
Experience managing backlogs and agile delivery using Jira, Aha!, Confluence, or similar tools
Familiarity with marketing and web technology platforms, including AEM, Salesforce, Drupal, Workfront, Uberflip, or equivalent
Skilled in mapping marketing processes and documenting requirements using tools like Lucidchart, Visio, or Miro
Familiar with marketing KPIs and funnel metrics such as MQL, SQL, pipeline attribution, email performance, and digital engagement
Able to contribute to and optimize integration points across CRM, marketing automation, CMS, asset libraries, and analytics platforms
Proficient in basic data interpretation and supporting dashboard/reporting needs from platforms like Salesforce, Tableau, or Google Analytics

Nice To Haves

Certifications such as CSPO, SAFe PO/PM, CBAP, or marketing technology platforms (e.g., Adobe Experience Manager) are a plus
Data Analysis & KPI Development – Works with marketing analytics and ops teams to define and track campaign metrics, lead flow benchmarks, and platform ROI
Prior experience supporting web properties or brand/comms initiatives is strongly preferred

Responsibilities

Own and manage product intake across Marketing functions, helping teams define and refine business needs web experiences, brand initiatives, and internal/external communications
Maintain and prioritize the product backlog across platforms supporting digital marketing, web CMS, marketing automation, asset management, and analytics
Translate marketing business needs into clear requirements and user stories with defined acceptance criteria
Analyze and optimize current-state marketing processes, from campaign planning and lead capture to nurture, scoring, handoff, and reporting
Prioritize work based on marketing impact, urgency, business value, and dependencies with Corporate Marketing, Marketing Operations, and Corporate Communications teams
Collaborate with marketing operations, content teams, field marketers, and technical owners of platforms such as AEM, Marketo, and Salesforce
Track key KPIs related to campaign performance, platform usage, and process efficiency to inform prioritization and measure success
Drive feature adoption by coordinating with enablement, change management, and training teams to support smooth transitions and end-user readiness
Act as the voice of the business in agile delivery processes, representing marketing objectives during planning, demos, and retrospectives
Continuously refine backlog and roadmap based on data, feedback, and shifting marketing strategies

Benefits

Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
Medical, dental, and vision coverage starting on your first day
Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
401(k) retirement plan with company matching contributions
Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
AirVet: 24/7 virtual veterinary care at no cost
Legal services, identity protection, and supplemental health insurance options
Tax-advantaged spending accounts for healthcare, dependent care, and commuting
Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning