Business Marketing Analyst

Clark Material Handling Company • Flower Mound, TX

404d

About The Position

The Business Marketing Analyst role at CLARK Material Handling Company involves conducting comprehensive market research to identify business opportunities and threats, both traditional and emerging. The analyst will evaluate market penetration, analyze competitors, and create databases to document market data. This position requires collaboration with global teams to support marketing research initiatives and develop actionable business plans for growth.

Requirements

• Minimum of a bachelor's degree is required.
• Minimum of 4 years of experience in analytical fields related to sales, marketing, or business intelligence.
• In-depth understanding of market research methods and analysis, preferably in the material handling industry.
• Experience in gathering and reporting competitive intelligence and market research insights.
• Ability to present data to identify trends, strengths, weaknesses, and opportunities.
• High standards of integrity and commitment.
• Ability to thrive in a fast-paced, changing environment.
• Strong project and time management skills with the ability to multi-task.
• Excellent communication and relational skills.
• Advanced Microsoft Office skills (Word, Excel, Outlook, PowerPoint).
• Excellent mathematical skills.
• Must be authorized to work in the U.S. indefinitely without sponsorship.
• Must have a valid passport and capacity for semi-regular overseas travel.

Nice To Haves

• Experience in the material handling industry is preferred.
• Vaccination for Covid-19 is preferred.

Responsibilities

• Perform market research to provide tactical and strategic insights identifying business opportunities and threats.
• Evaluate market penetration by dealer, SIC code, industry type, ITA, WITS, and report on opportunities and threats.
• Assist in identifying new market opportunities and provide narrative and action plans to support initiatives.
• Analyze competitors and create a database documenting dealer networks, market penetration, market share, and new products.
• Conduct research and report on information from material handling industry associations.
• Analyze data to determine the effectiveness of marketing promotions and provide recommendations for improvement.
• Monitor dealer and market behaviors to provide recommendations to increase sales penetration.
• Prepare and present research data and recommendations to leadership.
• Identify databases and resources needed to better manage the business and update these databases regularly.
• Represent North America on a collaborative companywide team conducting Global Marketing Research.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree