Business Line Marketing and Experience Senior Strategist

Edward Jones • Tempe, AZ

89d

About The Position

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns. Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

Requirements

• BA/BS required; MBA preferred or analytical advanced degree preferred.
• 10+ years of experience in leading marketing, experience or customer strategy roles, ideally within the financial services industry.
• Demonstrated experience developing strategies and business plans across all aspects of marketing and experience, with the requisite results to prove it.
• Ability to apply modern marketing techniques across segments, across channels, journey-based, digital and non-digital.
• Strong business acumen and proven experience managing budgets to develop and manage successful large scale campaigns and cross-functional initiatives.
• Deep analytics and insights experience.

Nice To Haves

• Thought partner with the Analytics and Insights leader with knowledge of what work would serve the business segment most effectively, not a customer.

Responsibilities

• Accountable for supporting the CMEO in building and delivering EBM's strategic plan in alignment with segment/market strategic objectives.
• Solely responsible and accountable for multiple market/segment objectives.
• Leveraging insights from design, behavioral science, and analytics develop and prioritize marketing and branding campaigns to achieve market/segment outcomes.
• Partner with U.S. Division and Market Leaders to identify opportunities and constraints that can be solved through marketing, brand, and experience treatments.
• Lead matrix teams across EBM to execute marketing and branding plans and partner with EBM leaders and associates to ensure seamless execution of strategies across all EBM capabilities.
• Build strong relationships with segment/market/division leaders to align on objectives and deliverables.
• Responsible for delivering differentiated client and branch experiences that drive measurable business outcomes.
• Collaborate with EBM Analytics to measure the effectiveness of marketing and client experience initiatives.
• Use insights to optimize strategies and improve ROI for market/segment campaigns.
• Advocate for client and advisor-centric solutions, ensuring impactful outcomes in key moments that matter.
• Responsible for identifying market trends, competitor activities, and emerging technologies.
• Apply insights to enhance EBM strategies and plans for assigned segments/markets.
• Contribute to a culture of accountability, flexibility, and cross-functional fluency within the EBM matrix.
• Support the CMEO in coaching and developing EBM talent to deliver outcomes effectively.

Benefits

• Medical and prescription drug coverage.
• Dental and vision insurance.
• Voluntary benefits (such as accident, hospital indemnity, and critical illness).
• Short- and long-term disability coverage.
• Basic life and basic AD&D coverage provided at no cost to associates.
• 401k retirement plan.
• Tax-advantaged accounts: health savings account, and flexible spending account.
• Ten paid holidays.
• Fifteen days of vacation for new associates beginning on January 1 of each year.
• Sick time, personal days, and a paid day for volunteerism.
• Eligibility for bonuses and profit sharing.
• Employee Assistance Program.

What This Job Offers

• Job Type: Full-time
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree