The Business Intelligence Engineer II position involves evaluating the performance of program features and marketing content based on customer response, use, conversion, and retention metrics. The role requires designing, building, and maintaining metrics and reports on program health, as well as responding to ad hoc requests from business leaders to investigate critical aspects of customer behavior. The candidate will employ data mining, model building, segmentation, and other analytical techniques to capture important trends in the customer base and participate in strategic and tactical planning discussions.