Business Intelligence and Analytics Lead, Senior Vice President

Citi•Irving, TX

About The Position

Analyze business data, generate reports, and create compelling data visualizations using business intelligence tools like Power BI or Tableau. Develop and maintain dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders. Lead and design the data integration processes, ensuring data consistency and reliability. Work with external vendors and internal technology teams to navigate data landscape and regulations, sharing agreements, and integrate data from multiple data sources into a centralized data warehouse or reporting environment. Partner with business stakeholders and identify business reporting requirements and business questions from marketing stakeholders and transform them into key metrics and measurement outputs. Ensure data quality and accuracy. Conduct in-depth data analysis to identify trends, patterns, and insights that can inform business decisions. Communicate findings and recommendations to stakeholders in a clear and concise manner, and provide recommendations for advanced analytics to sharpen business decisioning. Lead, mentor, and develop a team of business intelligence analysts, ensuring the successful development and implementation of measurement tools. Oversee day-to-day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members. Cultivate and lead strategic relationships with key data and media vendors, keeping abreast of latest features and capabilities of BI tools and platforms Oversee the end-to-end project lifecycle, from data collection, data structure and framework, QA, resource and timeline management and deployment. Proactively identify opportunities to enhance reporting processes, tools and analyses. Experience in commercialization and go-to-market for analytics project is a plus.

Requirements

10+ years' experience within data analysis, business intelligence, or a related field, either on the client side, agency side or publisher side
Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
Strong proficiency in BI tools and platforms such as Datorama, Tableau Microsoft Power BI.
Solid understanding of data warehousing concepts, data modeling techniques, and ETL processes.
Clear understanding of benefits and limitations of reporting platforms in terms of breadth of visualization options, customizability, interactivity, connectivity to databases, near real-time updates etc.
Experience working with large datasets and relational databases (e.g., SQL Server, Oracle, MySQL).
Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
Ability to independently own and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.
Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment.
Masters or Bachelor's degree in Business Analytics, Marketing, Business, Finance, Statistics.

Nice To Haves

Experience in commercialization and go-to-market for analytics project is a plus.
Experience with cloud-based data platforms (e.g., AWS, Azure, GCP) is a plus.
Advanced degree preferred.

Responsibilities

Analyze business data, generate reports, and create compelling data visualizations using business intelligence tools like Power BI or Tableau.
Develop and maintain dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
Lead and design the data integration processes, ensuring data consistency and reliability.
Work with external vendors and internal technology teams to navigate data landscape and regulations, sharing agreements, and integrate data from multiple data sources into a centralized data warehouse or reporting environment.
Partner with business stakeholders and identify business reporting requirements and business questions from marketing stakeholders and transform them into key metrics and measurement outputs.
Ensure data quality and accuracy.
Conduct in-depth data analysis to identify trends, patterns, and insights that can inform business decisions.
Communicate findings and recommendations to stakeholders in a clear and concise manner, and provide recommendations for advanced analytics to sharpen business decisioning.
Lead, mentor, and develop a team of business intelligence analysts, ensuring the successful development and implementation of measurement tools.
Oversee day-to-day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members.
Cultivate and lead strategic relationships with key data and media vendors, keeping abreast of latest features and capabilities of BI tools and platforms
Oversee the end-to-end project lifecycle, from data collection, data structure and framework, QA, resource and timeline management and deployment.
Proactively identify opportunities to enhance reporting processes, tools and analyses.