Business Intelligence Analyst
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About The Position
Paramount Streaming is a division of Paramount that encompasses both free, paid, and premium streaming services including Paramount+ and Pluto TV. We are the Marketing Analytics and Data Integration (MADI) team, part of the Paramount+ Streaming Data & Insights Group (DIG) Business Intelligence team. DIG is a key connector among the Paramount Streaming verticals. The group is composed of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and craft qualitative and quantitative-based narratives and insights, providing stakeholders with decision support, performance clarity and business-driving recommendations. The MADI team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount+ growth. The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data into clear, actionable insights and recommendations using media mix modeling, cross platform attribution tools, and other advanced analytics tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and enhance return on ad spend. The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience in marketing efficiency and measurement.
