Business Intelligence Analyst

Fitton Clubs•Londonderry, NH

7h•Hybrid

About The Position

We are looking for a Business Intelligence (BI) Analyst to join our Planet Fitness franchise organization, operating over 60 locations across 7 states. This position plays a central role in supporting data-driven decision-making across a multi-location, multi-state business. The BI Analyst will lead the analytics function by defining processes, establishing standards, and transforming complex operational, financial, workforce, and member data into actionable insights that drive performance across clubs and markets. This role supports a data-driven culture through strong governance, effective tools, and close collaboration with leadership and cross-functional teams. The BI Analyst reports to the Executive Director of Operations and Marketing.

Requirements

10+ years of experience working with multi-system data environments. Proven experience supporting strategic planning using quantitative techniques.
Technical Skills: Proficiency with BI tools, data visualization, and analytical methodologies; strong understanding of data quality and reporting systems.
Strategic Thinking: Strong business acumen with the ability to connect data insights to operational and strategic objectives across a geographically distributed organization.
Communication: Exceptional communication skills with the ability to translate complex data into clear, actionable insights for executives, operators, and stakeholders.
Valid driver’s license and driving record acceptable to be covered under company auto policy

Nice To Haves

Bachelor’s or master’s degree in a related field.
Experience in franchise, retail, or multi-unit operations.

Responsibilities

Develop and manage the organization’s data analytics strategy, delivery processes, and reporting systems to support a Planet Fitness franchise portfolio of 60+ clubs across multiple states.
Define and track key performance indicators (KPIs) across locations, regions, and departments to support operational, financial, and strategic decision-making.
Establish a long-term analytics roadmap that supports scalability, consistency, and accuracy as the franchise continues to grow.
Conduct a comprehensive audit of all data sources available to the franchise organization, including Planet Fitness systems and third-party platforms such as ABC Ignite, FRM, CRS, Datatrak, Paycom, Leasecake, Paycom, and other financial and operational tools.
Identify what data is available in each system, including level of detail, historical availability, update frequency, ownership, and data quality.
Collaborate with other Planet Fitness franchise groups, Planet Fitness Club Support Center (PFCSC) and relevant external partners to understand best practices for data tracking, measurement, and reporting within the Planet Fitness system.
Assess current internal tracking practices, including what data is being tracked, who is responsible, and whether it is up to date.
Recommend improvements that enhance consistency and comparability.
Communicate with executives, departments, and ownership to understand reporting needs at both enterprise and club levels.
Translate operational and strategic questions into clear data requirements, standardized metrics, and reporting solutions.
Design and implement a standardized data collection, validation, and reporting framework that supports consistent reporting with a defined cadence and high accuracy.
Establish and maintain dashboards, reports, and presentations that provide visibility into club-level, regional, and enterprise performance.
Ensure reporting systems are scalable, repeatable, and aligned with defined KPIs and franchise operational priorities.
Apply statistical analysis, trend analysis, and predictive modeling to identify business performance drivers, risks, and opportunities.
Interpret data and clearly communicate insights, implications, and recommendations to leadership and ownership.
Use data to recommend strategic, operational, and financial actions that improve club performance, efficiency, and growth across the franchise portfolio.
Identify, implement, and manage analytics tools, BI platforms, and methodologies that support multi-location franchise reporting.
Ensure effective use of BI and data visualization tools in alignment with best practices and Planet Fitness system standards.