Business Insights Specialist - Marketing
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About The Position
As the Business Insights Specialist - Marketing, you will be responsible for supporting the Credit Card line of business in developing Acquisition campaigns. In this role you will be working in an agile method with other Marketing functions and the Business Line to perform analysis and translate data into information to help define audiences and segmentation to support go-to-market strategies. The Business Insights Specialist will also help support campaign execution leveraging both SalesForce Marketing Cloud and other methodologies. The Business Insights Specialist is responsible for conducting analyses on curated and/or aggregated DataMart's in conjunction with deep business subject matter expertise, to generate relevant analytical insights for business issues and identify opportunities to drive business growth and value. This role works in partnership with business leaders to present or generate appropriate insights including the delivery of supporting collateral and/or presentations.
